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Analysis of written, oral and digital discourses and genres

Research by prioritising the use of corpus tools from a variety of genres and discourses in order to evaluate the effectiveness of corpus tools.

Branding

Analysing the branding process. Notoriety, image, loyalty, brand value, trust, commitment, involvement, sustainability, anthropomorphism.

Complaint behaviour in social media

Research into drivers of complaints, switching, anti-brand communities, boycotts and negative word-of-mouth communications on social media.

Comunication

Analyse different communication processes both at a business level, adopting an integrative perspective (integrated marketing communication) and focusing on the consumer, and at an interpersonal level, focusing on expressions that go beyond verbal elements (non-verbal communication).

Consumer behaviour

Study the impact of communication on consumer behaviour. Analyse the proactive role of the consumer in the development of communication strategies. Special focus on the tourism sector (tourist behaviour) and the education sector (student behaviour).

Contrastive and cross-cultural linguistics. Corpus linguistics

It is based on the cultural and linguistic contrast, using corpus linguistics as a basis, between several modern majority languages such as Peninsular Spanish and English. The aim is to clarify concepts and look for practical applications both at a particular level between specific communicative communities and at a global level within the educational setting, as well as in social and professional communication, such as business communication. The tools of corpus linguistics, from a cross-cultural perspective, prove to be essential both for the collection of real data and compilation of corpora and for their analysis and application of results. In this team, the study of current social and professional communication is approached in symbiosis with the digital world, not only as a mediator, but also as a target for new generation applications.

Contrastive linguistics and languages for professional and academic purposes

The group also studies contrastive linguistics and its application to translation at a lexical-semantic and pragmatic-discursive level between majority languages, e.g. Peninsular Spanish and English, in specialised fields such as health sciencies as well as in other academic and professional contexts.

Corpus-assisted language and linguistics teaching and learning

Research into learners' interlanguage, contrastive studies through corpus analysis, and the use of corpus techniques in language teaching and linguistics in the classroom (data driven learning).

Culture

Investigate the impact of national culture on communication and consumer behaviour from a cross-cultural perspective. Adopt an intercultural dynamic in the development of different teaching innovation methodologies.

Data protection and privacy on the Internet, in the face of open government and transparency

Administrative information on the Internet, transparency, active advertising, right of access and its limits, especially with regard to data protection and privacy.

Developments in opinion mining (sentiment analysis)

Analysis of the effectiveness of tools designed by computational linguists and computer engineers in examining digital genres, such as computer-mediated communication. It includes the valuation or subjectivity conveyed by users in commercial and non-commercial uses.

Developments in the design of monomodal and multimodal corpora with and without annotation

Analysis of the fundamentals in the compilation of corpora, whether synchronic (current) or diachronic, monolingual or multilingual, for the examination of the language as a whole, or part of it. Analysis of the role of different types of annotation: grammatical, semantic, discursive, multimodal.

Digital disconnection

Protection of the worker’s health and personal sphere outside the workplace.

Educational innovation and ICT

Study of new collaborative learning methodologies that incorporate new technologies (Ted lessons, gamification, etc.) and their impact on student satisfaction, perceived quality and relational variables.

Electromagnetic Compatibility (EMC) and Smart Grids

Development of new models and technologies related to the field of Smart Grids. Research into both the theoretical foundations of Electromagnetic Compatibility (EMC) and its practical application.

Electronics Technology for Embedded Systems and Applications

Design and development of high-performance hardware and associated computing for products and services within the Internet of Things (IoT) paradigm.

Electronics Technology in High Energy Physics

Within the ATLAS-CERN collaboration: design and development of data acquisition systems for nuclear and high energy physics applications. Use of digital technologies based on microprocessors, signal processors (DSP) and reconfigurable logic devices (FPGA).

Freedom of expression and information on the internet and hate speech

Analysis of the projection of freedoms on the net and social networks, judicial guarantees, limits, special focus on hate speech.

Gender

Include a gender perspective in consumer behaviour studies. Integrate the gender-based approach in teaching innovation.

HR strategy and entrepreneurial behaviour

In this line, we analyse how HR policies and practices can contribute to generating entrepreneurial behaviour in organisations, both at intra-organisational (intrapreneurship) and managerial (entrepreneurship) levels.

HR strategy and innovative behaviour

In this line we study how HR strategy and practices can facilitate the development of innovative behaviour in employees and the role that intermediate variables such as creativity or knowledge sharing, among others, can play in this relationship.

HR strategy and knowledge management

In this line we intend to study the way in which HR strategy and its associated practices drive and condition knowledge management processes in the organisation.

Information processing

To study the determining variables in the processing of advertising information and the exchange of commercial information between individuals on social media and their impact on purchase, loyalty and recommendation.

Innovation

Examine the implementation of innovative practices in sectors such as tourism and education. Emphasis on teaching innovation. Analysis of the use and impact of new information and communication technologies (social networks, apps, smartphones, artificial intelligence, etc.).

Language variation

The group approaches language variation from different perspectives that integrate the multiple variables that interact in current communication. The predominant approach is the pragma-semantic variationist one, highlighting the interpersonal and multimodal versatility of communication and its influence on social, professional and educational transformations. In a pioneering way, the team approaches variation in all fields of applied linguistics from a multidisciplinary perspective.

Last generation wireless mobile communication systems

Advanced multi-antenna techniques in modern broadband wireless communication systems, Advanced cooperative MIMO transmission and reception, distributed optimization techniques for wireless communications, context-based information for vehicular communications, software defined radio.

Lexicographical, phraseological, grammatical and translatological analysis

Evaluation of corpus linguistics in the compilation and elaboration of monolingual, multilingual lexicography, including phraseological aspects, the writing of grammars based on actual language use and translation.

Mobile marketing

Analyse the perceived value drivers in mobile communications as well as the drivers of mobile commerce. Identify the motivations and brakes in viral marketing through mobile devices (smartphones and tablets).

Quality, strategic process and organisational results

In this line we analyse the application of different quality management approaches, models, systems and techniques, and how they affect the process of shaping business strategy and, as a consequence, organisational results.

SMEs, HR practices and innovation

In this line we analyse how different HR practices can contribute to innovation outcomes for small companies.

Sustainable HR policies and practices and organisational results

In this line we analyse how the design and implementation of sustainability-oriented HR policies and practices can contribute to improving organisational performance and, at the same time, to achieving sustainable competitive advantages.

Viral marketing

Study of the background and consequences of viral marketing in digital channels. Influence of viral marketing on consumer perceptions, attitudes and purchasing behaviour. Analysis of the elements that generate virality in communication campaigns.

Virtual communities, social innovation and knowledge management

To study virtual communities and networks as a mechanism for social innovation and a way of managing and sharing knowledge.  On the one hand, organisational management strategies (facilitating conditions, existing rules for sharing or support from the community manager) are analysed, as well as structural factors (leadership and prestige of the community) and their influence on the results for users and professionals (sense of community, quality of knowledge, proactive participation, satisfaction, innovation...). In addition, the influence that technological (navigation, interactivity), personal (expectations of results, self-efficacy) and/or motivational (identification, reciprocity and confidence) factors may have on efficient functioning is also studied. To this end, the perceptions of users or professionals of virtual communities of practice in relation to the aforementioned variables are analysed. The results allow us to outline a set of guidelines oriented towards the efficient design and optimal management of these virtual communities.

Well-being and performance in virtual teams: subgroups and emotional competencies

The general objective of this line of research is to analyse the individual and collective well-being of the VTs, as well as the impact that the creation of subgroups and the development of the group's emotional management can have on both their well-being and their effectiveness. To do so, a longitudinal experimental study is developed, where four different experimental conditions are considered, as a result of the combination of the two central variables: creation or not of subgroups and training or not in emotional management.  An interactive platform is used with different applications created ad-hoc for this purpose. All the groups are made up of four people and work over five working sessions solving tasks of an individual and collective nature. The results will contribute to the design of healthy virtual teams, with members with high well-being and at the same time effective. As well as the design of specific training programmes in emotional management for virtual collaborative contexts.

Working hours recording

Requirement to keep working time records, socio-labour implications, productivity, accidents, working time, prevention of occupational risks, flexibility, teleworking, etc.