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Resources

The SIV Research Group has the following resources at its disposal to carry out its activities:

  • Design and application of the Pro-Eco model for sustainable development of cities/tourist destinations at international level.
  • Development of CATI, CAPI and linked surveys.
  • Advanced data analysis techniques for qualitative and quantitative market research, both online and offline: exploratory factor analysis, multilevel structural modelling, UGC analysis, development of experiments for causality analysis.
  • Specific market research software: SPSS, EQS, SmartPLS, Leximancer, Nvivo and R.