- CERVERA TAULET, AMPAROPDI-Catedratic/a d'Universitat
- Walesska Schlesinger, Amparo Cervera-Taulet & Montserrat Crespi-Vallbona (2024) Community factors affecting residents' support for tourism. Journal Of Sustainable Tourism , 32(8), pp. 1492 - 1510 . ISSN: 0966-9582
- Estibaliz Rodríguez-Núñez; Amparo Cervera-Taulet; Iñaki Periáñez-Cañadillas (2024) Assessing social value derived from social innovation capacity: a review on the European urban context Assessing social value derived from social innovation capacity: A review on the european urban context. European Planning Studies, 32(4), 904-923. doi:https://doi.org/10.1080/09654313.2023.2242422. European Planning Studies , 32(4), pp. 904 - 923 . ISSN: 0965-4313
- Maria-Jose Miquel-Romero; Walesska Schlesinger and Amparo Cervera-Taulet (2024) Understanding how marathon attendants' heterogeneity affects public sponsorship reputation and brand equity. International Journal of Sport Management and Marketing , 24(2), pp. 156 - 178 . ISSN: 1475-8962
- Manuel Escobar-Farfán; Amparo Cervera-Taulet; Walesska Schlesinger (2024) Destination brand identity: challenges, opportunities, and future research agenda. Cogent Social Sciences , 10(1), p. 2302803 . ISSN: 2331-1886
- V. Martínez-Molés; C. Pérez Cabañero; A. Cervera-Taulet (2024) Examining presence in immersive virtual reality and website interfaces through the cognitive fit and cognitive load theories. International Journal Of Contemporary Hospitality Management , 36(11), pp. 3930 - 3949. . ISSN: 0959-6119
- Schlesinger, Walesska; Cervera-Taulet, Amparo & Wymer, Walter (2023) The influence of university brand image, satisfaction, and university identification on alumni WOM intentions. Journal Of Marketing For Higher Education , 33(1), pp. 1 - 19 . ISSN: 0884-1241
- Buzova, D.; Sanz-Blas, S.; Cervera-Taulet, A. (2023) Co-creating emotional value in a guided tour experience: the interplay among guide's emotional labour and tourists' emotional intelligence and participation. Current Issues In Tourism , 26(11), pp. 1748 - 1762 . ISSN: 1368-3500
- Areiza-Padilla, J.A. y Cervera-Taulet, A. (2023) Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain. Cross Cultural & Strategic Management , 30(2), pp. 348 - 374 . ISSN: 2059-5794
- V. Martínez-Molés; T. Hyungsoo Jung; C. Pérez Cabañero; A. Cervera-Taulet (2022) Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender. International Journal Of Contemporary Hospitality Management , 34(1), pp. 407 - 429 . ISSN: 0959-6119
- Pérez-Cabañero, C., Schlesinger, W., & Cervera-Taulet, A. (2022) Exploring Attendees' Experience at a Reggae Festival: A Case Study of Rototom Sunsplash. satisfaction, place attachment, behavioural intention. International Journal Of Arts Management , 24(2), pp. 13 - 26 . ISSN: 1480-8986
- Ouazzani, Y.; Calderón-García, H. ; Tubillejas-Andrés, B. y Cervera-Taulet, A. (2022) Perceived value of the opera experience in the real and virtual spheres: dimensions that make the difference. International Journal Of Arts Management , 25(1), pp. 37 - 52 . ISSN: 1480-8986
- Tubillejas-Andrés, B., Cervera-Taulet, A. and Calderon Garcia, H. (2021) Assessing formative artscape to predict opera attendees' loyalty'. European Business Review , 33(1), pp. 154 - 179 . ISSN: 0955-534X
- Buzova, D.; Sanz-Blas, S.; Cervera-Taulet, A. (2021) 'Sensing' the destination: Development of the destination sensescape index. Tourism Management , 87(104362) . ISSN: 0261-5177
- Criado-Gomis. A; Iniesta-Bonillo, M.A. ; Cervera-Taulet, A. y Ribeiro-Soriano, D. (2020) Women as Key Agents in Sustainable Entrepreneurship: A Gender Multigroup Analysis of the SEO-Performance Relationship. Sustainability , 12(3), p. 1244 . ISSN: 2071-1050
- Buzova, D.; Cervera-Taulet, A.; Sanz-Blas, S. (2020) Exploring multisensory place experiences through cruise blog analysis. Psychology & Marketing , 37(1), pp. 131 - 140 . ISSN: 0742-6046
- Luengo-Valderrey, María-Jesús; Pando-García, Julián; Periáñez-Cañadillas, Iñaki; Cervera-Taulet, Amparo (2020) Analysis of the Impact of the Triple Helix on Sustainable Innovation Targets in Spanish Technology Companies. Sustainability , 12(8), pp. 1 - 20 . ISSN: 2071-1050
- Criado-Gomis, Ana; Iniesta-Bonillo, M. Angeles; Cervera-Taulet, Amparo; Ribeiro-Soriano, Domingo (2020) Customer functional value creation through a sustainable entrepreneurial orientation approach. Economic Research-Ekonomska Istrazivanja , 33(1), pp. 2360 - 2377 . ISSN: 1331-677X
- Areiza-Padilla, J.A.; Cervera-Taulet, A.; Manzi Puertas, M.A. (2020) Ethnocentrism at the Coffee Shop Industry: A Study of Starbucks in Developing Countries. Journal of Open Innovation: Technology, Market, and Complexity , 6(4), p. 164 . ISSN: 2199-8531
- Tubillejas-Andrés, B., Cervera-Taulet, A., & García, H. C. (2020) How emotional response mediates servicescape impact on post consumption outcomes: An application to opera events. Tourism Management Perspectives , 34, p. 100660 . ISSN: 2211-9736
- Schlesinger, W., Cervera-Taulet, A., & Pérez-Cabañero, C. (2020) Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations. Tourism Management Perspectives , 35, p. 100699 . ISSN: 2211-9736
- Tubillejas-Andrés, B., Cervera-Taulet, A., & Calderón García, H. (2020) The performing arts experience: Reflections about the opera attendees. Ekonomski vjesnik = Econviews , 33(2), pp. 339 - 350 . ISSN: 0353-359X
- Sánchez-Fernández, R.;Iniesta-Bonillo, M. Angeles, Cervera-Taulet, A. (2019) Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach. Journal Of Travel & Tourism Marketing , 36(2), pp. 176 - 190 . ISSN: 1054-8408
- Buzova, D.; Sanz-Blas, S.; Cervera-Taulet, A. (2019) Does culture affect sentiments expressed in cruise tours' eWOM?. Service Industries Journal , 39(2), pp. 154 - 173 . ISSN: 0264-2069
- Tubillejas-Andrés, B.; Cervera-Taulet, A.; Calderón García, H. (2019) Feeling emotions in the public performing arts sector: does gender affect?. International review of public and nonprofit marketing , 16, pp. 1 - 22 . ISSN: 1865-1984
- Buzova, Daniela; Sanz-Blas, Silvia; Cervera-Taulet, Amparo (2019) Tour me onshore': understanding cruise tourists' evaluation of shore excursions through text mining. Journal Of Tourism And Cultural Change , 17(3), pp. 356 - 373 . ISSN: 1476-6825
- Amparo Cervera-Taulet; Carmen Pérez-Cabañero; Walesska Schlesinger (2019) Experience management as an innovative approach in emerging Mediterranean destinations. Journal of Business Research , 101, pp. 536 - 547 . ISSN: 0148-2963
- Criado-Gomis, A.; Iniesta-Bonillo, M. Ángeles y Cervera-Taulet, A. (2018) Sustainable entrepreneurial orientation within an intrapreneurial context: effects on business performance. International Entrepreneurship And Management Journal , 14(2), pp. 295 - 308 . ISSN: 1554-7191
- Huarng, KH., Cervera, A. & Mas-Verdu, F. (2018) Innovation and service-dominant logic. Service Business , 12(3), pp. 453 - 456 . ISSN: 1862-8516
- Schlesinger, Walesska; Cervera, Amparo; Pérez-Cabañero, Carmen (2017) Sticking with your university: the importance of satisfaction, trust, image, and shared values. Studies in Higher Education , 42(12), pp. 2178 - 2194 . ISSN: 0307-5079
- Pérez-Cabañero, Carmen; Cervera-Taulet, Amparo; Schlesinger Díaz, María Walesska (2017) Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty. International review of public and nonprofit marketing . ISSN: 1865-1984
- Criado-Gomis, Ana; Cervera-Taulet, Amparo; Iniesta-Bonillo, María_Ángeles (2017) Sustainable Entrepreneurial Orientation: A Business Strategic Approach for Sustainable Development. Sustainability . ISSN: 2071-1050
- Tubillejas, B.; Cervera, A. y Calderón, H. (2016) Social Servicescape effects on post-consumption behavior: the moderating effect of positive emotions in opera-goers. Journal Of Service Theory And Practice , 26(5), pp. 590 - 615 . ISSN: 2055-6225
- Sánchez-Fernández, Raquel; Iniesta-Bonillo, Maria-Angeles; Cervera-Taulet, Amparo (2016) Environmental Sustainability In The Mediterranean Destinations: A Latent Class Segmentation Analysis. Environmental Engineering And Management Journal , 15(7), pp. 1501 - 1510 . ISSN: 1582-9596
- Buzova, D.; Sanz-Blas, S.; Cervera-Taulet, A. (2016) Cross‐cultural Perceptions of onshore guided tours: a qualitative approach based on eWOM. Psychology & Marketing , 33(2), pp. 1054 - 1061 . ISSN: 0742-6046
- Fidel, P.; Cervera, A. y Schlesinger, W. (2015) Customer's role in knowledge management and in the innovation process: effects on innovation capacity and marketing results. Knowledge Management Research & Practice , 14(2), pp. 195 - 203 . ISSN: 1477-8238
- Fidel, Pilar; Schlesinger, Walesska y Cervera, Amparo (2015) Collaborating to innovate : effects on customer knowledge management and performance. Journal of Business Research , 68, pp. 1426 - 1428 . ISSN: 0148-2963
- Schlesinger, W.; Cervera, A. y Iniesta, MA (2015) Key Elements in Building Relationships in the Higher Education Services Context. Journal of promotion management , 21(4), pp. 475 - 491 . ISSN: 1049-6491
- Navarro, Susana; Cervera, Amparo; Andreu, Luisa (2015) Key factors in value co-creation for disabled customers and hotel services. An exploratory study of hotel managers. Revista de análisis turístico (20), pp. 15 - 21 . ISSN: 1885-2564
- Walesska Schlesinger; Amparo Cervera; Carmen Pérez-Cabañero (2015) Contrasting quality of service experience for northern and southern Mediterranean tourists. EuroMed Journal of Business , 10(3), pp. 327 - 337 . ISSN: 1450-2194
- Schlesinger, Waleska; Cervera-Taulet, Amparo; Miquel-Romero, M. José (2020) ¿Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas. Cuadernos de Gestión , 20(2), pp. 123 - 147 . ISSN: 1131-6837
Journal Publications
- TUBILLEJAS ANDRES, BERTAPDI-Prof. Permanent Laboral Ppl+Director/a Titulacio Master Oficial
- Haydeé Calderón; Teresa Fayos; Berta Tubillejas (2012) The role of cooperation in the relationship between business Internationalization and international success. European Journal Of International Management , 6(5), pp. 542 - 565 . ISSN: 1751-6757
- Tubillejas, B; Cuadrado-García, M; Frasquet, M. (2011) A model of determinant attributes of corporate image in cultural services. Nonprofit and Voluntary Sector Quarterly , 40(2), pp. 356 - 376 . ISSN: 0899-7640
- Calderón, H.; Fayos, T; Turbillejas, B (2007) El exito en la internacionalización en un entorno global. Mediterráneo Económico (11), pp. 113 - 128 . ISSN: 1698-3726
- Calderón, H.; Fayos, T.; Tubillejas, B. (2007) El exito en la internacionalización en un entorno global: planificación de marketing, cooperación y compromiso internacional. Mediterráneo Económico (11), pp. 113 - 128 . ISSN: 1698-3726
- Calderón, H.; Fayos, T; Cervera, A; Turbillejas, B (2007) Selección del modo de entrada en un mercado internacional: valoración de las capacidades empresariales, la estrategia empresarial y las percepciones de los problemas de la internacionalización. Información comercial española , 839, pp. 143 - 162 . ISSN: 0019-977X
- Calderón, H.; Cervera, A.; Tubillejas, B. y Fayos, T. (2007) Selección del modo de entrada en un mercado internacional: valoración de las capacidades empresariales, la estrategia empresarial y la percepción de los problemas de la internacionalización. Información comercial española (839), pp. 143 - 162 . ISSN: 0019-977X
- Calderón, H.; Cervera, A.; Tubillejas, B.; Fayos, T. (2007) Selección del modo de entrada en un mercado internacional: valoración de las capacidades empresariales, la estrategia empresarial y las percepciones de los problemas de la internacionalización. Información comercial española (839), pp. 143 - 162 . ISSN: 0019-977X
- Tubillejas, B., Cuadrado, M. y Frasquet, M. (2009) A model of determinant attributes of corporate image in cultural services. Nonprofit and Voluntary Sector Quarterly , 11(2), pp. 356 - 376 . ISSN: 0899-7640
- Tubillejas, B.; Cervera, A. y Calderón, H. (2016) Social Servicescape effects on post-consumption behavior: the moderating effect of positive emotions in opera-goers. Journal Of Service Theory And Practice , 26(5), pp. 590 - 615 . ISSN: 2055-6225
- Tubillejas-Andrés, B.; Cervera-Taulet, A.; Calderón García, H. (2019) Feeling emotions in the public performing arts sector: does gender affect?. International review of public and nonprofit marketing , 16, pp. 1 - 22 . ISSN: 1865-1984
- Tubillejas-Andrés, B., Cervera-Taulet, A., & García, H. C. (2020) How emotional response mediates servicescape impact on post consumption outcomes: An application to opera events. Tourism Management Perspectives , 34, p. 100660 . ISSN: 2211-9736
- Tubillejas-Andrés, B., Cervera-Taulet, A., & Calderón García, H. (2020) The performing arts experience: Reflections about the opera attendees. Ekonomski vjesnik = Econviews , 33(2), pp. 339 - 350 . ISSN: 0353-359X
- Tubillejas-Andrés, B., Cervera-Taulet, A. and Calderon Garcia, H. (2021) Assessing formative artscape to predict opera attendees' loyalty'. European Business Review , 33(1), pp. 154 - 179 . ISSN: 0955-534X
- Ouazzani, Y.; Calderón García, H.; Tubillejas Andrés, B. (2023) Opera Streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house. Journal Of Marketing Management , 39(5-6), pp. 414 - 442 . ISSN: 0267-257X
- Gallarza, M. G.; Tubillejas-Andrés, B.; Samartin, K. (2023) Consumer value of virtual music festivals. International Journal Of Consumer Studies , 47, pp. 2012 - 2030 . ISSN: 1470-6423
- Ouazzani, Y.; Calderón-García, H. ; Tubillejas-Andrés, B. y Cervera-Taulet, A. (2022) Perceived value of the opera experience in the real and virtual spheres: dimensions that make the difference. International Journal Of Arts Management , 25(1), pp. 37 - 52 . ISSN: 1480-8986
- Ouazzani, Y. Calderón-García, H. y Tubillejas-Andrés, B. (2025) Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA. Empirical Studies Of The Arts , 43(1), pp. 77 - 104 . ISSN: 0276-2374
Journal Publications
- Tubillejas, B; Cuadrado, M., 2010. Imagen percibida de una entidad cultural.. Mercados culturales. Doce estudios de marketing. . .
- Boix Domenech, R. Rausell Köster, P. Calderón García, H Tubillejas-Andrés, B., 2019. Las industrias creativas en la ciudad de Valencia y su área metropolitana: evolución, efectos sobre la renta y la relación con el engagement.. Investigaciones clave en la transformación del modelo económico valenciano. . .
- Romero Carrasco, E. y Tubillejas Andrés, B., 2020. Reflexiones sobre la gestión de personas y su evolución: una aplicación en las artes escénicas.. . . .
- Aura Tortosa, J.Emili.; Cervera Taulet, A.; Calderón García, M. Haydée y Tubillejas Andrés, B., 2021. Plan Director Palau Ducal dels Borja.. Palau Ducal dels Borja. . .
- Tubillejas-Andrés, B., 2022. Emotional intensity.. Encyclopaedia of Tourism Management and Marketing (editor: Dimitrios Buhalis). . .
- Tubillejas-Andrés, B.; Ouazzani, Y., 2023. ¿Qué aporta una organización cultural a su audiencia?.. . . .
- Tubillejas-Andrés, B.; Ouazzani, Y., 2023. La comprensión de la experiencia de consumo cultural desde un enfoque de investigación cualitativo.. . . .
- Tubillejas-Andrés, B., 2018. Big Data en los servicios culturales: retos y oportunidades para el desarrollo de audiencias.. . . .
- Tubillejas-Andrés, B., 2017. Mad Men: el marketing en la década de los 60.. . . .
- Tubillejas-Andrés, B., 2017. Destino sorpresa: ¿una locura o una experiencia inolvidable?.. . . .
- Tubillejas Andrés, B., 2015. Consigue el máximo rendimiento de tu análisis DAFO: desarrollo CAME".. . . .
- Tubillejas, B. y Ramos, I., 2024. Personalidad de marca: el arte de humanizar marcas y conectar con el consumidor.. . . .
- Tubillejas-Andrés, Berta; Ferrer-Mora, Hang; Tronch, José., 2024. Fostering interdisciplinary learning: an approach experience in transversal teaching environments.. Edulearn 24. 16TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES, PALMA (SPAIN) 1ST-3RD OF JULY 2024. CONFERENCE PROCEEDINGS. . .
- Tubillejas-andrés, Berta; Juárez-Montesinos, Guillermo., 2023. Exploring the relationship between physical exercise and academic performance.. Iceri 23 . 16TH INTERNATIONAL CONFERENCE ON EDUCATION RESEARCH AND INNOVATION. SEVILLE (SPAIN) November 13th-15th, 2023. CONFERENCE PROCEEDINGS. . .
- Tubillejas-Andrés, Berta; Cervera-Taulet, Amparo; Calderón-García, Haydee., 2021. Public university libraries and social media: some key issues derived from twitter analysis.. INTED 21; 15th INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE PROCEEDINGS; ONLINE; 8-9 March, 2021. . .
Other publications
Service, Innovation, Value (SIV)
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