What do we offer?

Analysis of innovative, sustainable and global service models and welfare impacts. Analyse innovation as a key strategic element for competitiveness and the improvement of social welfare, integrating multidisciplinary models and incorporating sustainability, technology and globality in a cross-sectional way, from a supply and demand approach.
Optimise the service experience by co-creating value with the customer. Study the customer experience as the set of interactions between the customer and a product, company, or part of its organisation that provoke a reaction at various levels – rational, emotional, sensory, physical and spiritual – under the framework of the dominant logic of service.
Analysis of UGC (user-generated content) to understand online consumer behaviour in tourism and services. Study of online content (eWOM, videos and images) generated by users about brands and institutions to advance in the understanding of consumer behaviour and thus develop innovations in the design of marketing strategies through the use of text mining techniques.