Description
To deepen the entrepreneurial mindset in order to identify and take advantage of new opportunities for value creation. The focus is on the entrepreneur as a value innovator, i.e. one who is able to identify and satisfy an unmet need for an unmet market.
Keywords
Innovation in Value, Entrepreneurial Mindset, Business Models, Cognitive Biases, Cognitive Patterns
Manager UV
- Gonzalez Cruz, Tomas
- PDI-Titular d'Universitat
Frascati classification
