Description
Strategy analysis of the extension of a consolidated brand, creation of umbrella brands among several competitors, transfer of value and brand image through various communication tools. Brand registration and other legal aspects.
Keywords
Sectoral associations; tourism services, luxury sector, perfumery and cosmetics sector.
Manager UV
- Hernandez Fernandez, Maria Asuncion
- PDI-Titular d'Universitat
- Vicedega/Vicedegana / Vicedirector/a Ets
Frascati classification
