• Castellano
  • Valencià

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Sales force and brand

Description

Analysis of the role of human resources in brand positioning.

Keywords

Salesperson, motivation, remuneration, training

Research group
Research Group on Brand and Positioning (POMA)

https://www.uv.es/brand-positioning-poma/en/research-group-brand-positioning-poma.html

natalia.vila@uv.es

Frascati classification