Master's Degree in Marketing and Market Research
Compulsory module
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
40099 | Managerial skills: managing teams | 5 | Check info |
40100 | Operational marketing design in the launching of new products | 10 | Check info |
40101 | Multivariant techniques in market research | 5 | Check info |
42047 | Advanced analysis of consumers and competition in the marketing plan | 5 | Check info |
42048 | Simulation and new technologies | 5 | Check info |
42049 | Strategic decisions in marketing | 4 | Check info |
Specialty in communication
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
40102 | Corporate communication | 5 | Check info |
40103 | Promotional communication | 5 | Check info |
40104 | Advertising management | 5 | Check info |
40105 | Message and media planning | 5 | Check info |
Specialty in distribution
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
40106 | Channel management | 5 | Check info |
40107 | Point of sales marketing | 5 | Check info |
40108 | Logistics and physical distribution | 5 | Check info |
40109 | Sales management | 5 | Check info |
Specialty in marketing research
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
40110 | Market research project management | 5 | Check info |
40111 | Advanced statistics | 5 | Check info |
40113 | Market research techniques | 5 | Check info |
40114 | Design of causal research | 5 | Check info |
Specialty in international marketing
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
42050 | Management of international companies | 5 | Check info |
42051 | International marketing | 5 | Check info |
42052 | Branding in international markets | 5 | Check info |
42053 | Client loyalisation strategies | 5 | Check info |
Specialty in sectorial marketing
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
42054 | Marketing of services | 5 | Check info |
42055 | Tourist marketing | 5 | Check info |
42056 | Political and electoral marketing | 5 | Check info |
42057 | Psychology and social marketing | 5 | Check info |
Master's final project module
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
40112 | Master's final project | 6 | Check info |