Master's Degree in Marketing and Market Research
Specialty in communication
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
40104 | Advertising management | 5 | Check info |
40103 | Promotional communication | 5 | Check info |
40102 | Corporate communication | 5 | Check info |
40105 | Message and media planning | 5 | Check info |
Specialty in distribution
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
40108 | Logistics and physical distribution | 5 | Check info |
40107 | Point of sales marketing | 5 | Check info |
40106 | Channel management | 5 | Check info |
40109 | Sales management | 5 | Check info |
Specialty in marketing research
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
40110 | Market research project management | 5 | Check info |
40111 | Advanced statistics | 5 | Check info |
40113 | Market research techniques | 5 | Check info |
40114 | Design of causal research | 5 | Check info |
Specialty in international marketing
Code | Name | Credits | Course syllabus, schedules, exams |
---|---|---|---|
42050 | Management of international companies | 5 | Check info |
42051 | International marketing | 5 | Check info |
42052 | Branding in international markets | 5 | Check info |
42053 | Client loyalisation strategies | 5 | Check info |