Master’s Degree in Cultural Management

Know the perspective of the sociology of culture.
Know the applicable legislation in the field of cultural management.
Know the different keys to cultural policy at local, regional, national and European levels.
Understand the evolution of cultural practices in Spain in recent decades, with special emphasis on the impact of new technologies and the rise of digital culture.
Acquire knowledge of the application of a legal framework required for public administrations and citizens in general, for the protection of heritage and museum management.
Know the different organisational models and structures present in cultural management, and the systems and techniques to optimise them.
Know how to handle information and communication technologies applied to the field of cultural management.
Know how to apply market and environmental information in the field of culture and its implication in strategic management and decision-making as an information system.
Acquire a global view of the application of marketing management contents in the specific field of cultural entities.
Learn all the resources and concepts necessary to set up a research and/or management project in cultural entities: museums, cultural centres, services and themed spaces.
Learn how to contextualise cultural management activities in the performing arts sector within the framework of the scenic organisation of a given territory.
Know the fundamentals of organising, managing and conducting activities related to the dissemination of ethnological heritage, festivals and street performances, associationism and popular culture.
Understand the specific management and dissemination mechanisms applied by museums.
Learn resources for managing cultural tourism and planning cultural heritage destinations and products.
Have knowledge of different techniques of social research and of access to information sources to carry out research and/or professional projects in the field of cultural management.