International Seminar: The Retail Challenge: from multichannel to omnichannel strategy.

  • October 23rd, 2017

The International Seminar will be held on Friday, October 27, 2017 in

Room 1P06 of the Faculty of Economics (1st floor): The challenge of

retail trade: from multichannel strategy to omnicanal strategy.

The aim of the seminar is to act as a forum for analysis and debate about the topic of omnichannel strategies in retailing. The seminar addresses some of the main research streams, topics and trends both from an academic and a managerial viewpoint, represented by relevant university research groups and a supermarket chain experience.

The seminar is part of the ECO research Project 2014-55881-R, financed by the National I+D+I Plan of the Ministry of Economy and Competitiveness, and directed by Alejandro Mollá and Marta Frasquet.

Seminar program


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