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Master's Degree in Marketing and Market Research

1st year

Total credits: 60 | Compulsory: 40, Optional: 20.
Code Name Credits Type (of subject) Course syllabus, schedules, exams
42047 Advanced analysis of consumers and competition in the marketing plan 5 Compulsory Check info
42049 Strategic decisions in marketing 4 Compulsory Check info
40100 Operational marketing design in the launching of new products 10 Compulsory Check info
42048 Simulation and new technologies 5 Compulsory Check info
40101 Multivariant techniques in market research 5 Compulsory Check info
40112 Master's final project 6 Compulsory Check info
Elective subjects 20 Optional

Elective subjects

Code Name Credits Type (of subject) Course syllabus, schedules, exams
40102 Corporate communication 5 Optional Check info
40103 Promotional communication 5 Optional Check info
40109 Sales management 5 Optional Check info
40104 Advertising management 5 Optional Check info
40106 Channel management 5 Optional Check info
40110 Market research project management 5 Optional Check info
40108 Logistics and physical distribution 5 Optional Check info
40107 Point of sales marketing 5 Optional Check info
40105 Message and media planning 5 Optional Check info
40113 Market research techniques 5 Optional Check info