Master's Degree in Marketing and Market Research
1st year
| Code | Name | Credits | Type (of subject) | Course syllabus, schedules, exams |
|---|---|---|---|---|
| 40100 | Operational marketing design in the launching of new products | 10 | Compulsory | Check info |
| 40101 | Multivariant techniques in market research | 5 | Compulsory | Check info |
| 40112 | Master's final project | 6 | Master thesis project | Check info |
| 42047 | Advanced analysis of consumers and competition in the marketing plan | 5 | Compulsory | Check info |
| 42048 | Simulation and new technologies | 5 | Compulsory | Check info |
| 42049 | Strategic decisions in marketing | 4 | Compulsory | Check info |
Elective subjects
| Code | Name | Credits | Type (of subject) | Course syllabus, schedules, exams |
|---|---|---|---|---|
| 40102 | Corporate communication | 5 | Electives | Check info |
| 40103 | Promotional communication | 5 | Electives | Check info |
| 40104 | Advertising management | 5 | Electives | Check info |
| 40105 | Message and media planning | 5 | Electives | Check info |
| 40106 | Channel management | 5 | Electives | Check info |
| 40107 | Point of sales marketing | 5 | Electives | Check info |
| 40108 | Logistics and physical distribution | 5 | Electives | Check info |
| 40109 | Sales management | 5 | Electives | Check info |
| 40110 | Market research project management | 5 | Electives | Check info |
| 40113 | Market research techniques | 5 | Electives | Check info |
