Master's Degree in Marketing and Market Research
1st year
Total credits: 60 |
Compulsory: 40,
Optional: 20.
| Code |
Name |
Credits |
Type (of subject) |
Course syllabus, schedules, exams |
| 42047 |
Advanced analysis of consumers and competition in the marketing plan |
5 |
Compulsory |
Check info |
| 42049 |
Strategic decisions in marketing |
4 |
Compulsory |
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| 40100 |
Operational marketing design in the launching of new products |
10 |
Compulsory |
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| 42048 |
Simulation and new technologies |
5 |
Compulsory |
Check info |
| 40101 |
Multivariant techniques in market research |
5 |
Compulsory |
Check info |
| 40112 |
Master's final project |
6 |
Compulsory |
Check info |
|
Elective subjects |
20 |
Optional |
|
Elective subjects
| Code |
Name |
Credits |
Type (of subject) |
Course syllabus, schedules, exams |
| 40102 |
Corporate communication |
5 |
Optional |
Check info |
| 40103 |
Promotional communication |
5 |
Optional |
Check info |
| 40109 |
Sales management |
5 |
Optional |
Check info |
| 40104 |
Advertising management |
5 |
Optional |
Check info |
| 40106 |
Channel management |
5 |
Optional |
Check info |
| 40110 |
Market research project management |
5 |
Optional |
Check info |
| 40108 |
Logistics and physical distribution |
5 |
Optional |
Check info |
| 40107 |
Point of sales marketing |
5 |
Optional |
Check info |
| 40105 |
Message and media planning |
5 |
Optional |
Check info |
| 40113 |
Market research techniques |
5 |
Optional |
Check info |
Information temporarily unavailable, you can go to the study plan to see all the information on the degree.
