Alberto holds a PhD in marketing and a Master in Business Strategy from the University of Valencia. He has been working as assistant professor since 2023. His research interests focus on Corporate Social Responsibility (CSR), communication strategies through digital media, and marketing applied to sectors such as tourism and children's product and leisure. His work has been published in journals such as Psychology & Marketing, International Journal of Advertising and Journal of Business Research, and he has contributed to more than 20 international conferences. He also participates in various teaching innovation projects, with a special interest in meeting the challenges posed by digital technology in the future of education.

Julia Olmos Peñuela is Professor at the Department of Business Management at the University of Valencia and researcher at INN4ALL, Innovation, Science and Society Research Group. Her research interests revolve around the processes of production and transfer of knowledge, innovation and university-industry relationships (or science-society interactions in its broad sense). She has been involved in several competitive projects and she is currently IP of a competitive project funded by the MInistry of Science and Innovation and of another funded by the Generalitat Valenciana. She has published in prestigious international journals such as Research Policy, Technovation, Science and Public Policy, Technological Forecasting and Social Change, Research Evaluation, Higher Education o European Planning Studies, among others. She has conducted several research stays in Canada (Laval University) and The Netherlands (University of Twente).