David Bayona Cuallado is an Assistant Lecturer (Ayudante Doctor) in the Department of Marketing and Market Research at the University of Valencia. His research focuses on LGBTIQ+ cultural consumption, music consumer behaviour, corporate social responsibility, and educational innovation. He has presented his work at national and international conferences —including Nodos del Conocimiento and the AIMAC Doctoral Symposium in Arts and Cultural Management— and has developed an extensive record in knowledge transfer.

He is the author and co-author of several books on social responsibility, equal opportunities and non-profit management, such as Aplicación práctica de la responsabilidad social en la empresa (2022), Guía práctica de igualdad de oportunidades entre hombres y mujeres (2020), and Historias de la Dana (2025), alongside other publications addressing culture, memory, diversity and social inclusion . He has also produced applied studies on music consumption, identity and diversity.

David has served as Principal Investigator in more than twenty-five European Erasmus+ projects (KA220, KA210 and Capacity Building), leading transnational teams and promoting pedagogical innovation, sustainability and inclusion through applied research and international cooperation. He is also a reviewer for the European Journal of Marketing and the International Marketing Trends Conference.

In the field of teaching, he has lectured on marketing, commercial management, market research, ethics and corporate social responsibility across undergraduate and postgraduate programmes at the University of Valencia, EDEM University Centre, and the Open University of Catalonia (UOC). He has coordinated the Marketing and Logistics module of the UV MBA for several academic years and supervised numerous Bachelor’s and Master’s theses as well as internship placements. His teaching practice is characterised by interdisciplinarity, active learning methodologies and the integration of critical perspectives on cultural consumption and diversity.

He has also delivered seminars, workshops and training programmes on sustainable business, artificial intelligence, culture and diversity, and has participated in multiple educational innovation projects related to project-based learning, co-creation and digital arts.

Industrial Engineer by Universitat Politècnica de València, Phd in Business Management and Administration, read in 2013, also at Universitat Politècnica de València. Since 2021 I'm teacher at Departament de Direcció d'Empreses at Universitat de València. I have collaborated in the first Strategic Plan of the Valencian Industry.

Data Scientist and solution developer in Data Analytics and Market Research at TESI. I hold a PhD from the University of Valencia, where I have also been an Associate Professor since 1995, and at the Catholic University of Valencia since 2012. As a personal project, I am also a researcher and blogger at investigaonline.com.

Working at TESI since 1990, I have had the great fortune of being able to apply and develop everything we believed was necessary for market researchers to work effectively. Furthermore, I have had the immense privilege of getting to know the Market Research industry in our country, and the people who—through their advice, suggestions, and warnings—have made this industry my passion...

Professor Justo Herrera has a degree and doctorate in Economics and Business Sciences from the University of Valencia and a professor at the 'Juan José Reanu Piqueras' Department of Business Management.

His teaching activity has been developed in the field of Business Management and, especially in the areas of Human Resources and Strategic Management, in the degrees in Labor Relations and Human Resources, Business Administration and Management and International Business, mainly. He has been recognized for six five-year teaching periods and one six-year research period.

His research activity is focused on the area of Human Resources and, specifically, on Human Resources in Public Administrations and Social Economy. In this field he has published different manuals and scientific articles, in addition to participating in national and international conferences and in research projects on Human Resources policies in Public Administrations, both as principal researcher and member of research groups. He has also been a researcher responsible for different advisory and technical support agreements for the implementation of specific Human Resources management initiatives in different Public Administrations.

EHe has also held different public positions. At the regional level he has been general director of Human and Economic Resources and, subsequently, general director of Human Resources of the Conselleria of Universal Health and Public Health of the Generalitat Valenciana, and at the state level he was undersecretary of Health, Consumption and Social Welfare of the Ministry of Health, Consumption and Social Welfare. At the Universitat de València he was director of the Business Management department 'Juan José Renau Piqueras'. And currently he is vice-rector of Economyand Infrastructure, a position he has held since February 2019.

[Biography, Spanish version]

I am Professor of Economics at the University of Valencia, and former Editor-in-Chief of the academic journal Applied Economic Analysis. I studied a Master's degree in Economics at the London School of Economics and Political Science, and a PhD in Economics and Business Administration at the University of Valencia. My main fields of research are environmental economics, water economics and, more recently, economic development. My works combine economic principles and advanced empirical techniques to deliver insights for policymaking in these fields. The main contribution in environmental economics is the development of models and methods grounded on production theory and mathematical programming to assess economic and environmental performances, with highly-cited papers in top journals. I have also studied the urban water supply market; particularly, the influence of market structure on performance, and the effect of regulation on market dynamics. My recent work focuses on the measurement of social progress and its diffusion, with particular attention to the role of institutions. See my webpage at https://sites.google.com/view/andresjosepicazotadeo for more information.

[Biography, english version]

[Biography, english version]