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SCHLESINGER, MARIA WALESSKA

SCHLESINGER, MARIA WALESSKA

PDI-Titular d'Universitat
Director/a Titulacio Master Oficial
Coordinador/a Curs
Biography
 

Associate Professor at the Department of Marketing and Market Research at the University of Valencia (Spain). Ph.D. in Marketing from the University of Valencia. Teaching areas include applied marketing to services, gastronomy, tourism, communication, and branding. Member of the Research Group on "Innovative and Sustainable Solutions in Services" (SIV) at the University of Valencia. Over 24 years of experience as a teacher-researcher at the undergraduate, master's, and doctoral levels. My main research areas include service marketing with sector-specific applications in tourism, education, gastronomy, and sports, as well as innovation, value co-creation, and strategic marketing, branding, and consumer behavior.

SIV Group: https://www.uv.es/siv

 

YAGUE PERALES, ROSA MARIA

YAGUE PERALES, ROSA MARIA

PDI-Titular d'Universitat
Director/a Titulacio Master Oficial
Coordinador/a Curs

Directora del G.I. Gestió Pública del Turisme GIUV2018-428 http://www.uv.es/aperturisme email: aperturisme@uv.es Departament d'Economia Aplicada UNIVERSITAT DE VALÈNCIA

(9638) 28629

rosa.m.yague@uv.es