Tourism specialist in Public Management of Tourism. Bachelor and Degree in Tourism, Master in Tourism Management and Planning, Master in Environmental and Territorial Management Techniques and PhD in International Economics and Tourism.

Professional experience, from 2001 to 2020, in municipal, provincial and regional tourism planning and management as a technician and consultant. 

The fields of teaching and research are related to territorial governance (power analysis, stakeholder participation strategies, creation of permanent governance bodies, participatory evaluation of public policies), tourism planning and management (creation of tools, definition of tourism model, analysis and reorientation of the negative effects on the territory), and evaluating and implementing participatory processes of adaptation to tourism use of cultural and natural heritage as an endogenous strategy for tourism positioning.

Amparo Cervera has been a Full-time Professor at the University of Valencia since 2008. She has been positively evaluated in 6 five-year teaching periods and 4 six-year research periods recognized by the Ministry of Science and Education.

Throughout the years of dedication to the University, she has carried out research, teaching, management and knowledge transfer responsibilities. In all activities, she has prioritized individual effort combined with teamwork, rigor, and public service. Her transfer activity has been developed from the absolute conviction that she is part of the social responsibility of the Universities and of her research teaching staff.

She has been director of the International Institute of Economy (2016-2022). She has participated in more than 25 research projects, 11 of them financed in public calls and 14 are contracts with companies or institutions. She has been director of the City of Valencia Chair (2013-2015) and the Sustainable Economic Model Chair of Valencia and its surroundings (2017-2019). She has led several competitive projects with the SIV research group -service, innovation, value- that she directs. Highlight ENPI European project called Newcimed: new cities in the Mediterranean Sea Basin on the sustainable development of tourist destinations. Led (2017-2019) a competitive project within the Program for the promotion of scientific research, technological development and innovation in the Valencian Community on the sustainability of Cruise Tourism.

She is the author or co-author of more than 75 articles -60 of them indexed in Web of Science-, editor of 3 books and author or co-author of 35 books or book chapters, some of them of international diffusion. She has presented more than 150 papers at conferences and lectured to diverse audiences. She is now Managing Editor of the Int. Review on Public and Nonprofit Marketing -Springer-.

She has directed 13 doctoral theses, 10 of them financed by companies or institutions in a clear link with the transfer of science to economic and social reality. Three of them were awarded extraordinary doctorate prizes by their respective universities -Castellón and Valencia- and another by the Entrepreneurship Chair of the University of Salamanca as the best Spanish thesis in Entrepreneurship. She has also directed numerous master's and doctoral final projects.

She has been invited to participate as a member of commissions that have to judge the competitions for access to university teaching bodies nationally and internationally, as well as a member of doctoral thesis tribunals.

She has evaluated Research projects for ANEP (National Agency of the Spanish Ministry of Science and Innovation) as well as for the Directorate of Evaluation and Accreditation of the Andalusian Knowledge Agency (DEVA-AAC) and the European Comission.

Regarding research stays, note Victoria University (New Zealand), University of Birmingham (UK), Harvard Business School (USA), University of Beira Interior (Portugal), Paris XIII (France), Austral University (Chile). In Spain, at the Autonomous University of Madrid, Almería, Castilla-La Mancha and Barcelona.

Awards: 2008 Best Paper in Industrial Marketing Management (SSCi Journal); 2010 Awards for Excellence as Outstanding paper in Industrial Management & Data Systems (SSCi Journal). Presentation Award: 'Collaborating to innovate: effects on customer knowledge management and performance' from the Global Innovation and Knowledge Academy (GIKA 2014); 'Cross-cultural perceptions of onshore guided tours: a qualitative approach base don eWOM' (GIKA 2016); 'An approach to how perceived risk acts in tourist decision-making' (XXII International Tourism and Business Congress 2019); 'Social Innovation Capacity in cities: proposal of a theoretical model from a strategic collaborative perspective' (Intl Association on Public and Nonprofit Marketing 2020); 'User interface influence on information processing: effects of presence on cognitive load and understanding 2 (AIRSI 2023 (Artificial Intelligence; Immersive Technologies, Robots, Social Media, Internet of Things).

She is currently Vicepresident of the International Association on Public and Nonprofit Marketing and an elected member of the Board of the School of Economics. Also, Member of the SDG and Gender Commission of the University of Valencia.

University Professor in the Department of Marketing and Market Research at the University of Valencia (Spain). She holds a PhD in Marketing with international distinction and received the Extraordinary Doctoral Award from the University of Valencia. She has conducted research stays at the University of Naples Federico II. Her main research interests include consumer behavior, services marketing with sectoral applications in tourism, innovation, value co-creation, and strategic marketing.

Her work has been published in prestigious international journals such as the Journal of Business Research, Knowledge Management Research & Practice, International Journal of Innovation Management, and International Journal of Innovation Science, among others. She has also participated in numerous international conferences, receiving several awards, including Best Paper at GIKA (Global Innovation and Knowledge Management) 2014, Best Presentation at the XXIV IAPNM (International Congress on Public and Nonprofit Marketing) 2025, and Best Paper in the "Innovation in Sustainability" category at the IV CISMES (International Congress on Sustainability in Higher Education) 2026.

Her experience as a lecturer and researcher at the undergraduate and graduate levels began in 2011, and she is a member of the Research Group on "Innovative and Sustainable Solutions in Services" (SIV) at the University of Valencia.

SIV Group https://www.uv.es/siv

Full-time lecturer in English Laguage and Linguistics at ​​the Universitat de València since 1992, currently senior reader. Founding member of the University Institute of Applied Modern Languages ​within the UV (IULMA-UV), and of the Group of Support for Research in Linguistic Variation (SILVA Group). She has lectured on  linguistics and professional English in undergraduate degrees in English Studies, Tourism Studies, Economics and International Business Studies. She has also lectured on specialized English issues in the Ph.D. program in Specialized Languages, ​​and in several postgraduate degrees such as the Master in Economic Internationalization, Master in Tourism Management, Master in International and EU Relations, Master in Research in Languages ​​and Literatures, and Master in Advanced English Studies. She has worked in the International Relations Office of the Faculty of Economics and also in the Faculty of Philology (FFTC) and has collaborated as visititng lecturer and researcher with universities in Spain (e.g. University of Alicante, Universitat Jaume I of Castellón) and abroad (e.g. Roehampton University, South Bank University, Nottingham University, Liverpool University). Her main areas of ​​research are linguistic variation in contemporary English and professional communication, especially approached from cognitive linguistics, sociolinguistics, pragmatic semantics and corpus linguistics. She has participated in numerous national and international conferences, and has published her work in prestigious editorials and journals (e.g. Cambridge Scholars Publishing, Arbor, Journal of Pragmatics, Ibérica, International Journal of English Studies, Cuadernos de Filología: Estudios Lingüísticos, etc.)

Professor of English Philology at the University of Valencia since 2000; he is Director of the Department of English and German, and of UVEG's Expert in International Legal English degree program. He is the Coordinator of Nau Gran English studies and has directed the Master's degree in Advanced English Studies. Five six-year periods of research and six five-year periods of teaching. (Docentia score: 200/200).
He was Education Attaché at the Consulate General of Spain in Miami and Education and Science Advisor at the Spanish Embassy in Washington DC and at the Spanish Embassy in Ottawa. In the foreign service, he negotiated and signed more than 100 Memoranda of Understanding and Cooperation Programs between Spain, the US, and Canada on education and science. He promoted the creation of the International Studies Charter High School in Miami, the ISA (International Spanish Academies) bilingual project, postdoctoral fellowship programs at American universities, and the program of American lecturers (language and culture assistants) for Spanish bilingual schools.
He holds a degree in English Philology (University of Granada, with special UGR award and national end-of-degree award). Doctor cum laude (University of Bologna-Royal College of Spain) and Diploma (honors) in TEFL and translation studies (University of Salford); he has been a Fulbright Visiting Fellow at Yale University and a Visiting Professor at the University of Delaware, among other universities. He has also been PI of  research projects in Spain (on the development of mentoring, Thomas More's Utopia, utopia and the construction of national identities in Europe, etc.). He is the author of more than 100 works, published in Spain, the United States, Germany, Italy, and France.
His teaching experience includes medieval and Renaissance English literature, utopian/dystopian literature, legal English, English for criminology, oral communication, and varieties of English. He has taught classes on the language of competition law to European judges and prosecutors as part of the EU National Judges Training Program, within the framework of the Defcomcourt project. He has supervised eleven doctoral theses, all of which received the highest marks, and three others are currently in progress.
He is a member of the advisory board of the journal Utopian Studies (Penn State University Press) and SELIM, among others. He is a manuscript reviewer for Bloomsbury Publishing, DeGruyter, AEDEAN, Epos, etc.; he has been an external expert advisor on several programs of the Spanish National Agency for Quality Assessment and Accreditation (ANECA) and a member of the Ministry of Education's committee of academic experts for the National Plan for the Improvement of Foreign Language Teaching.  He has also provided services as an expert in specialised translation (legal texts) to several universities through OTRI-UVEG. He has been invited as an expert by the US Congress (Congressional Briefing Series, “Official English vs. English Plus: The US Language Policy Debate”) and also by the Education Committee of the Spanish Parliament.
Some of his leading publications can be consulted at ORCID; the following are some recent contributions: “Between necessity and virtue: the teaching of world languages in the US", Madrid, Tecnos; “ ‘Ex nihilo nihil fit’: Dystopian satire in Poe's Mellonta Tauta,” Frankfurt, Peter Lang; El Mundo Estudia Español (El Mundo Estudia Español), MECD-UV; “Our Experience of the Prince of Asturias Chair,” Washington, Georgetown U.P.; “Dystopia deconstructed: applying the triple helix model to a failed utopia,” with Andrea Burgos, Journal of Business Research; “The Shadows of the I World War in A. Huxley's Brave New World,” Valencia, PUV; “Towards a new paradigm in the acquisition of English,” Debates para la Transformación Educativa, Madrid, Consejo Escolar de la CAM; “Crimen atrocissimum: prosecution and punishment of heinous crimes and their representation in Geoffrey Chaucer's Canterbury Tales,” Cuadernos del CEMyR-University of La Laguna; The Language of Competition Law, PUV-European Commission, with Carmen Estevan de Quesada; “Ius ad bellum e ius in bello in Thomas More's Utopia. Some interpretative challenges of a 21st-century reading,” Glossae-European Journal of Legal History; The Decline of Koinonia. Dystopia in US Literature, PUV, with A. Burgos. He is also the editor of Thomas More and Spain (PUV).
Among other decorations and awards, he has received the Cross of Alfonso X the Wise and Commander of the Order of Civil Merit; he is an Honorary Professor and Medal of the Society for International Studies (Madrid); he has received several awards from the American Association of Teachers of Spanish and Portuguese (AATSP), the American Council on the Teaching of Foreign Languages, and the Association of Hispanic Universities in the US.
 

Maria Orero-Blat, Ph.D. is an Assistant Professor in the Department of Business Administration at the University of Valencia. She holds a PhD from the Universitat Politècnica de València and a double international degree in International Business from the University of Valencia and Hochschule Bremen (Germany). She has also completed a Master’s Degree in the Creation and Management of Innovative Companies (University of Valencia) and a Master’s Degree in Digital Business (Universitat Politècnica de València).

Her research activity focuses on entrepreneurship, digital transformation, and organizational culture, with a career characterized by strong international projection and participation in competitively funded public research projects. She is a member of the MEYES Research Group at the University of Valencia and the Research Group on Organizational Culture, Capabilities and Knowledge for Value Creation at the University of Seville, actively collaborating with national and international research teams.

She has carried out research and training stays at internationally renowned universities and institutions, including the University of Turin (Italy), Edinburgh Napier University (United Kingdom), Hochschule Bremen (Germany), and the Costa Rica Institute of Technology, gaining extensive experience in international academic mobility.

She maintains a close link with her socio-economic environment and knowledge transfer, participating in international cooperation projects focused on entrepreneurship and digital transformation, as well as in university–industry collaboration initiatives. She is an R&D&I researcher and trainer at the spin-off Minzer®, and actively collaborates in institutional programs promoting entrepreneurship and innovation.

She also performs academic management and leadership roles at the international level, serving as Program Deputy at the ICEM Conference and participating in academic and organizing committees of international scientific events. At the University of Valencia, she serves as Mobility Coordinator for the Bachelor’s Degree in Business Intelligence & Analytics (BIA).

Doctora en Economía del Departamento de Dirección de Empresas por la Universitat de València. Investigación basada en la economía social, emprendimiento social y managment. Ha sido becaria FPI del proyecto “Economia Colaborativa, Economia Social y Bienestar” (DER2015-65519-C2-1-R) financiado por el Ministerio de Economía, Industria y Competitividad. Actualmente colabora en el Aula de Emprendimiento en Economía Social y Sostenible (AulaEmpresocial) de la Universitat de València y la Diputación de Valencia, en el proyecto "“SOSTENIBILIDAD EN NUEVOS MODELOS DE EMPRESA Y DE NEGOCIO” (RTI2018-096295-B-C21) financiado por el Ministerio de Ciencia, Innovación y Universidades y en la "Cátedra de Cooperativas Agroalimentarias" de la Confederación de Cooperativas Agroalimentarias de España y la Universitat de València. Autora de más de 31 contribuciones científicas.

Assistant Professor in the Department of Applied Economics at the University of Valencia. Her work bridges political economy, cultural economics and tourism, with a particular interest in how music and culture contribute to territorial development. She holds a PhD in International Economics and Tourism from the University of Valencia, awarded cum laude. Paula teaches both undergraduate and postgraduate courses on topics such as economic policy, event management and sustainable development. Her research offers original insights into music tourism and the concept of music cities, with a strong focus on real-world impact. She has led and contributed to numerous research projects exploring the role of music in shaping the tourism identity of the Valencian Region, including a flagship initiative to position Valencia as a global music city. Paula co-chairs the transnational Music Cities Network, leads the Music for Development research unit, and maintains active collaborations with the music and cultural ecosystem in Spain and beyond.