Academic year:
2023-2024
2022-2023
2021-2022
1st year Total credits: 60 |
Compulsory: 40,
Optional: 20.
Code
Name
Credits
Type (of subject)
Course syllabus, schedules, exams
42047
Advanced analysis of consumers and competition in the marketing plan
5
Compulsory
Check info
42049
Strategic decisions in marketing
4
Compulsory
Check info
40100
Operational marketing design in the launching of new products
10
Compulsory
Check info
40099
Managerial skills: managing teams
5
Compulsory
Check info
42048
Simulation and new technologies
5
Compulsory
Check info
40112
Master's final project
6
Compulsory
Check info
40101
Multivariant techniques in market research
5
Compulsory
Check info
Elective subjects
20
Optional
Elective subjects
Code
Name
Credits
Type (of subject)
Course syllabus, schedules, exams
42052
Branding in international markets
5
Optional
Check info
40102
Corporate communication
5
Optional
Check info
40103
Promotional communication
5
Optional
Check info
42050
Management of international companies
5
Optional
Check info
40109
Sales management
5
Optional
Check info
40104
Advertising management
5
Optional
Check info
40114
Design of causal research
5
Optional
Check info
40111
Advanced statistics
5
Optional
Check info
42053
Client loyalisation strategies
5
Optional
Check info
40106
Channel management
5
Optional
Check info
40110
Market research project management
5
Optional
Check info
40108
Logistics and physical distribution
5
Optional
Check info
42054
Marketing of services
5
Optional
Check info
40107
Point of sales marketing
5
Optional
Check info
42051
International marketing
5
Optional
Check info
42056
Political and electoral marketing
5
Optional
Check info
42055
Tourist marketing
5
Optional
Check info
40105
Message and media planning
5
Optional
Check info
42057
Psychology and social marketing
5
Optional
Check info
40113
Market research techniques
5
Optional
Check info
The Master offers four specialties: Communication, Distribution, Marketing Resach (these three are taken at the University of Valencia) or International Marketing (held at the Jaume I University).
The speciality in sectoral markeing is not available (it is not offered in this acamic course).
1st year Total credits: 60 |
Compulsory: 40,
Optional: 20.
Code
Name
Credits
Type (of subject)
Course syllabus, schedules, exams
42047
Advanced analysis of consumers and competition in the marketing plan
5
Compulsory
Check info
42049
Strategic decisions in marketing
4
Compulsory
Check info
40100
Operational marketing design in the launching of new products
10
Compulsory
Check info
40099
Managerial skills: managing teams
5
Compulsory
Check info
42048
Simulation and new technologies
5
Compulsory
Check info
40101
Multivariant techniques in market research
5
Compulsory
Check info
40112
Master's final project
6
Compulsory
Check info
Elective subjects
20
Optional
Elective subjects
Code
Name
Credits
Type (of subject)
Course syllabus, schedules, exams
42052
Branding in international markets
5
Optional
Check info
40102
Corporate communication
5
Optional
Check info
40103
Promotional communication
5
Optional
Check info
42050
Management of international companies
5
Optional
Check info
40109
Sales management
5
Optional
Check info
40104
Advertising management
5
Optional
Check info
40114
Design of causal research
5
Optional
Check info
40111
Advanced statistics
5
Optional
Check info
42053
Client loyalisation strategies
5
Optional
Check info
40106
Channel management
5
Optional
Check info
40110
Market research project management
5
Optional
Check info
40108
Logistics and physical distribution
5
Optional
Check info
42054
Marketing of services
5
Optional
Check info
40107
Point of sales marketing
5
Optional
Check info
42051
International marketing
5
Optional
Check info
42056
Political and electoral marketing
5
Optional
Check info
42055
Tourist marketing
5
Optional
Check info
40105
Message and media planning
5
Optional
Check info
42057
Psychology and social marketing
5
Optional
Check info
40113
Market research techniques
5
Optional
Check info
The Master offers four specialties: Communication, Distribution, Marketing Resach (these three are taken at the University of Valencia) or International Marketing (held at the Jaume I University).
The speciality in sectoral markeing is not available (it is not offered in this acamic course).
1st year Total credits: 60 |
Compulsory: 40,
Optional: 20.
Code
Name
Credits
Type (of subject)
Course syllabus, schedules, exams
42047
Advanced analysis of consumers and competition in the marketing plan
5
Compulsory
Check info
42049
Strategic decisions in marketing
4
Compulsory
Check info
40100
Operational marketing design in the launching of new products
10
Compulsory
Check info
40099
Managerial skills: managing teams
5
Compulsory
Check info
42048
Simulation and new technologies
5
Compulsory
Check info
40101
Multivariant techniques in market research
5
Compulsory
Check info
40112
Master's final project
6
Compulsory
Check info
Elective subjects
20
Optional
Elective subjects
Code
Name
Credits
Type (of subject)
Course syllabus, schedules, exams
42052
Branding in international markets
5
Optional
Check info
40102
Corporate communication
5
Optional
Check info
40103
Promotional communication
5
Optional
Check info
42050
Management of international companies
5
Optional
Check info
40109
Sales management
5
Optional
Check info
40104
Advertising management
5
Optional
Check info
40114
Design of causal research
5
Optional
Check info
40111
Advanced statistics
5
Optional
Check info
42053
Client loyalisation strategies
5
Optional
Check info
40106
Channel management
5
Optional
Check info
40110
Market research project management
5
Optional
Check info
40108
Logistics and physical distribution
5
Optional
Check info
42054
Marketing of services
5
Optional
Check info
40107
Point of sales marketing
5
Optional
Check info
42051
International marketing
5
Optional
Check info
42056
Political and electoral marketing
5
Optional
Check info
42055
Tourist marketing
5
Optional
Check info
40105
Message and media planning
5
Optional
Check info
42057
Psychology and social marketing
5
Optional
Check info
40113
Market research techniques
5
Optional
Check info
The Master offers four specialties: Communication, Distribution, Marketing Resach (these three are taken at the University of Valencia) or International Marketing (held at the Jaume I University).
The speciality in sectoral markeing is not available (it is not offered in this acamic course).