Orange economy and the cultural and creative sectors (CCS) in the Valencian Community: situation, potential and definition of proposals for action to promote them.
- Authors: Pau Rausell-Köster, Rafael Boix-Domènech, Raúl Abeledo-Sanchis, Maria Sendra-Moreno & Sendy Ghirardi (2019).
- Publication types: Informes
- URL Publication: Orange economy and the cultural and creative sectors (CCS) in the Valencian Community: situation, potential and definition of proposals for action to promote them.
- Publication Title (name of the book or magazine): Conselleria d'Hisenda i Model Econòmic.
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Abstract:
This report aims to review the situation of the so-called "Orange Economy" in the Valencian Community in order to make an evidence-based diagnosis that will lead to some proposals and recommendations from the perspective of the desire to transform the Valencian production model. The concept of Orange Economy corresponds to the economic activities of the cultural and creative sectors (CCS), which we will define in the first section based on the corresponding codes of the CNAE 2009. The review begins with a conceptual and theoretical approach to the relationships between the cultural and creative sectors and economic dynamics in general, both from a macro perspective (between the evolution of aggregate variables such as productivity, growth, per capita income and the activity of the SCC) and from a micro perspective (the role of the cultural and creative sectors in the transformation of labour relations, the capacity for innovation of individuals in business organisations or the transformation of corporate culture). This is followed by a description of the Valencian approach, compared to the realities of the rest of Spain and Europe. This is followed by a description of the sectoral and territorial dynamics of the different sectors of the Orange Economy, based on the elaboration of a micro-data base, which allows us to identify and geolocate variables such as companies, employees and turnover of the activities of the cultural and creative sectors, by different territorial units. Subsequently, an analysis is made of the territorial dynamics based on municipal units and local work systems. The following section corresponds to the development of different estimation methodologies to unveil the relationships between CCS and local income, in order to arrive at the results of the analysis of the considerations derived from the interaction with 27 experts in the sector. With all this diagnosis, a series of conclusions are drawn, to be followed by a set of recommendations in terms of public policies, with the aim of stimulating the so-called Orange Economy.