Interventions on natural heritage generate economic, social, environmental and cultural effects on the territory. The conventional model of occupation of the first kilometres of coastline for tourist uses has proved to be tremendously depredatory, although "sun and beach" tourism, despite the permanent discourse on the exhaustion of the model, still retains a very high level of attraction for the demand. In this context, we must place the existence of the Auir beach, in the municipality of Gandia, a "developable" beach although, for various reasons, not yet urbanised, and which has very recently become the subject of debate with the announcement of a competition of ideas on the potential models for the use of this territorial space. In this paper we set out some of the reflections derived from one of the ideas participating in this competition under the slogan LABHUIR.