Description
Study of the effectiveness of advertising, sales promotion, sponsorship and social media tools. Analysis of the customer journey in the multi-channel and multi-device environment.
Keywords
advertising, social media, email, customer journey
Manager UV
- Bigne Alcañiz, Jose Enrique
- PDI-Catedratic/a d'Universitat
- Director/a Titulacio Master Oficial
Frascati classification
