It covers micromining data based on neurophysiological techniques such as eye tracking, face reader, EEG, GSR; and data and text mining: based on ANN and sentiment analysis.
To analyse innovation as a key strategic element for competitiveness and the improvement of social welfare, integrating multidisciplinary models and incorporating sustainability, technology and global coverage in a cross-cutting way, from a supply and demand approach.
Analysing the branding process. Notoriety, image, loyalty, brand value, trust, commitment, involvement, sustainability, anthropomorphism.
Organisational performance and value creation. Determinants of competitiveness. Competitiveness and intangible assets. Human capital, education and job satisfaction. Comparative analysis of the international competitiveness of Spanish and Valencian companies - Competitiveness dynamics.
Background, moderators and consequences of marketing and market orientation on the competitiveness of cluster companies.
Perception of belonging and affiliation, influence of the manager's cognitive style, influential aspects in group decision making in the cluster, method of group decision making. Mimicry and managerial perceptions.
The competitiveness of tourism companies and destinations. Competition and key success factors in tourism markets. Coastal tourism businesses. Models, practices and systems of quality standardisation in tourism.
Research into drivers of complaints, switching, anti-brand communities, boycotts and negative word-of-mouth communications on social media.
Analyse different communication processes both at a business level, adopting an integrative perspective (integrated marketing communication) and focusing on the consumer, and at an interpersonal level, focusing on expressions that go beyond verbal elements (non-verbal communication).
Study of the different dimensions of cultural consumption, their influence on the consumption experience (sensory, affective, behavioural, social and intellectual) and their implication on consumer satisfaction, well-being and loyalty.
To research how consumers behave in the virtual shopping and communication environment. To what extent do they use the Internet as a purchasing channel or only for information and how do they use social networks in the purchasing process. How consumer satisfaction and loyalty are achieved in the virtual environment.
Study the impact of communication on consumer behaviour. Analyse the proactive role of the consumer in the development of communication strategies. Special focus on the tourism sector (tourist behaviour) and the education sector (student behaviour).
Analysis of the functioning of cultural and creative organisations, whether they are for-profit (companies), non-profit (associations, foundations...) or public institutions (museums, theatres, creative spaces...).
Estudi de les emocions i la seua interacció amb estímuls cognitius i processament de la informació de destins, agents i usuaris. Amb especial èmfasi en la responsabilitat social corporativa.
Study of the factors that determine the adoption of certain strategic orientations in organizations, such as ambidexterity, exploration and exploitation practices, proactiveness, international orientation, risk orientation, etc.
Second-tier and transversal clusters. Economic dynamisation of territories and their external markets.
Analysis of the effectiveness of tools designed by computational linguists and computer engineers in examining digital genres, such as computer-mediated communication. It includes the valuation or subjectivity conveyed by users in commercial and non-commercial uses.
To study customer dissatisfaction on the basis of claim management, complaint behaviour, change of supplier and the different aspects which are linked to a negative evaluation of service provision by the customer.
Study of the influence of gender, sexual orientation and belonging to minority groups in the context of creative projects and participation.
Study of new collaborative learning methodologies that incorporate new technologies (Ted lessons, gamification, etc.) and their impact on student satisfaction, perceived quality and relational variables.
Process management meta/routines, the core of quality management and lean management, allow staff to apply their creative ideas and to avoid errors and waste, improving healthcare quality, and the satisfaction of users and employees.
Study on the administration and management of co-operative enterprises and the Social Economy. It includes its strategic diagnosis, the design of the system of objectives with the mission, vision and values statements, the formulation of corporate and competitive strategies and their implementation.
The international entrepreneur. Strategic effectiveness in new companies. Organisational alternatives in bankruptcy environments. Business reorganisation and restructuring. Decline, crisis and turnaround. Second Chance Policies.
Study of culture and its implications for the management of international companies. The dimensions that characterise cultural differences between countries and the indicators that measure them. Analysis of the specific peculiarities of the human resources management process.
This project does research into ambidexterity ability, innovation and organisational learning, from the perspective of the routines and abilities theory, and it analyses deeply the influence that the application of quality management systems has on them.
Study of globalisation at different levels and the reasons behind it. Analysis of the mechanisms developed by the United Nations and companies to avoid the negative effects that globalisation can have on the weakest. Effects of globalisation on the environment.
The line addresses the relationship between the professionalization of the governing bodies of family businesses and family businesses with the strategy and competitiveness of family businesses.
In this line, we analyse how HR policies and practices can contribute to generating entrepreneurial behaviour in organisations, both at intra-organisational (intrapreneurship) and managerial (entrepreneurship) levels.
In this line we study how HR strategy and practices can facilitate the development of innovative behaviour in employees and the role that intermediate variables such as creativity or knowledge sharing, among others, can play in this relationship.
In this line we intend to study the way in which HR strategy and its associated practices drive and condition knowledge management processes in the organisation.
To study the determining variables in the processing of advertising information and the exchange of commercial information between individuals on social media and their impact on purchase, loyalty and recommendation.
Examine the implementation of innovative practices in sectors such as tourism and education. Emphasis on teaching innovation. Analysis of the use and impact of new information and communication technologies (social networks, apps, smartphones, artificial intelligence, etc.).
Identify internationalisation strategies of retail companies, investigate dynamic capabilities, processes of marketing adaptation to countries, optimal use of resources, reconfiguration of the company's offer in the markets and brand policy.
The role of management in the strategic process and competitive advantage. Management perception, decision-making and organisational learning. Corporate governance structures. The case of the family business. The Spanish and Valencian family business.
It analyses how agri-food companies face the highly competitive environment, the profound changes in consumer behaviour, the concentration in large distribution companies, and the reasons of success or failure in their international expansion. Support policies.
Study of the effectiveness of advertising, sales promotion, sponsorship and social media tools. Analysis of the customer journey in the multi-channel and multi-device environment.
Analyse the perceived value drivers in mobile communications as well as the drivers of mobile commerce. Identify the motivations and brakes in viral marketing through mobile devices (smartphones and tablets).
Study of the different forms of entry that exist, their advantages and disadvantages; and the influence of a series of factors while selecting the most appropriate form of entry. The internationalisation process from a dynamic perspective by introducing the time dimension.
Deciding factors of multi-localisation, agglomerations, compatriot and activity clusters. Generation and development of international social capital. Networks and guanxi. Distance and localisation-entry strategy.
To understand the best practices for carrying out international distribution through multiple channels, which would include the physical shop channel and the online or Internet channel. It is about how to integrate both channels in a way that they complement each other and synergies are obtained.
To study the customer experience as the set of interactions between the customer and a product, company, or part of its organisation that cause a reaction at various levels -rational, emotional, sensory, physical and spiritual- under the framework of the dominant logic of the service.
Structural change, competitive dynamics, organisational change and the development of new organisational forms. Comparative analysis of organisational models and forms. Cooperation, strategic alliances and inter-company networks. Industrial districts in the Valencian Community.
Knowledge assets and organisational learning as distinctive competences. Creation and renewal of competences. The transmission of best practices within the company. The ambidextrous organisation - Foresight, competitive intelligence and value innovation. Structural change, competitive dynamics, organisational change and the development of new organisational forms.
Study of the most classic organisational structures and the new organisation models of international companies, as well as as the organisational processes that flow throughout the structure and that favour the implementation of the international strategy in accordance with the company’s guidelines.
Study of the effects of different configurations and characteristics of managers' personality and processes on the strategic decision-making of organizations.
Study of public support measures to remove the barriers faced by companies, especially SMEs, in the internationalisation process, for which it is necessary to first identify the needs and expectations of companies at each stage of the process.
In this line we analyse the application of different quality management approaches, models, systems and techniques, and how they affect the process of shaping business strategy and, as a consequence, organisational results.
To identify the benefits that the incorporation of ICT, and with them relationship-based innovation between enterprises and enterprises with their customers, can bring to retail businesses in particular and to service companies in general.
In this line we analyse how different HR practices can contribute to innovation outcomes for small companies.
To analyse the different aspects that define consumer behaviour and especially satisfaction, which focuses on the study of the management of consumer expectations, the analysis of the emotions that influence the consumer buying behaviour and their loyalty.
Analysis of spatio-temporal models. To implement geographic information systems for the study of interorganisational relations: configuration, content, container and effect. Positive and negative externalities. Moderating and mediating factors. Knowledge transfer in clusters. Franchised relationships.
To observe the evolution of commercialisation channels, and to study fields such as service quality, image, value of service, logistics and the management of the point of sale, both related to large-scale distribution and traditional businesses.
Study of the connections between the structure, norms and processes of the corporate governance systems in organizations and the adoption of different strategies and socially responsible policies.
Study on entrepreneurship and the creation of enterprises in general, especially social enterprises. Analysis of the entrepreneur concept, its characteristics and application of the different theories of entrepreneurship. Study of sustainable entrepreneurship
In this line we analyse how the design and implementation of sustainability-oriented HR policies and practices can contribute to improving organisational performance and, at the same time, to achieving sustainable competitive advantages.
Social Economy: strategies for sustainable economy and social cohesion. Design of indicators. Design, evaluation and promotion for the implementation of CSR strategies. Dissemination and consolidation of social entrepreneurship. Generation of motivation for entrepreneurship and employment M 3.0.
Study of the relationships among the characteristics and processes of the top management teams and the adoption of different strategic options in organizations.
To study the key trends for strategic management and academic research in tourism: e-tourism and its perceived value as a substantial topic in the study of customer behaviour, delving into its effects (background, mediators or moderators) on relationships.
Study of the online content (eWOM, videos and images) generated by users about brands and institutions to progress in the understanding of consumers behaviour and thus develop innovations in the design of marketing strategies through the use of text mining techniques.
Analysis of user-generated communication in the digital sphere: online reviews, social media, blogs, with special emphasis on tourism.
Study of the background and consequences of viral marketing in digital channels. Influence of viral marketing on consumer perceptions, attitudes and purchasing behaviour. Analysis of the elements that generate virality in communication campaigns.
Studying people's behaviour at work in order to improve their quality of working life and productivity, by means of personnel selection, management and leadership training, coaching, mediation, conflict resolution, communication improvement, etc.
