Description
Identify internationalisation strategies of retail companies, investigate dynamic capabilities, processes of marketing adaptation to countries, optimal use of resources, reconfiguration of the company's offer in the markets and brand policy.
Keywords
internationalisation, retail trade, dynamic capabilities, marketing, brand, private label
Manager UV
- Molla Descals, Alejandro
- PDI-Catedratic/a d'Universitat
Frascati classification
