Description
It analyses how agri-food companies face the highly competitive environment, the profound changes in consumer behaviour, the concentration in large distribution companies, and the reasons of success or failure in their international expansion. Support policies.
Keywords
agri-food sector, marketing channels, internationalisation, cooperatives
Manager UV
- Calderon Garcia, Maria Haydee
- PDI-Catedratic/a d'Universitat
- Director/a Titulacio Master Oficial
Frascati classification
