Description
To analyse the different aspects that define consumer behaviour and especially satisfaction, which focuses on the study of the management of consumer expectations, the analysis of the emotions that influence the consumer buying behaviour and their loyalty.
Keywords
satisfaction, expectation, loyalty, benefits and perceived sacrifice, market research, segmentation, heterogeinity, services
Manager UV
- Berenguer Contri, Gloria
- PDI-Catedratic/a d'Universitat
- Coordinador/a de Programa de Doctorat
Frascati classification
