Description
To research how consumers behave in the virtual shopping and communication environment. To what extent do they use the Internet as a purchasing channel or only for information and how do they use social networks in the purchasing process. How consumer satisfaction and loyalty are achieved in the virtual environment.
Keywords
consumer behaviour, virtual environment, purchase, satisfaction, loyalty.
Manager UV
- Frasquet Del Toro, Marta
- PDI-Catedratic/a d'Universitat
Frascati classification
