Description
To understand the best practices for carrying out international distribution through multiple channels, which would include the physical shop channel and the online or Internet channel. It is about how to integrate both channels in a way that they complement each other and synergies are obtained.
Keywords
multi-channel, e-commerce, international distribution
Manager UV
- Frasquet Del Toro, Marta
- PDI-Catedratic/a d'Universitat
Frascati classification
