Description
Deciding factors of multi-localisation, agglomerations, compatriot and activity clusters. Generation and development of international social capital. Networks and guanxi. Distance and localisation-entry strategy.
Keywords
Cluster; business survival; strategy; industry; performance; services; marketing; competitiveness; internationalisation; globalisation; entrepreneurship
Manager UV
- Puig Blanco, Francisco
- PDI-Catedratic/a d'Universitat
Frascati classification
