Background, moderators and consequences of marketing and market orientation on the competitiveness of cluster companies.
Perception of belonging and affiliation, influence of the manager's cognitive style, influential aspects in group decision making in the cluster, method of group decision making. Mimicry and managerial perceptions.
Second-tier and transversal clusters. Economic dynamisation of territories and their external markets.
The international entrepreneur. Strategic effectiveness in new companies. Organisational alternatives in bankruptcy environments. Business reorganisation and restructuring. Decline, crisis and turnaround. Second Chance Policies.
Study of globalisation at different levels and the reasons behind it. Analysis of the mechanisms developed by the United Nations and companies to avoid the negative effects that globalisation can have on the weakest. Effects of globalisation on the environment.
The factors that drive the international competitiveness of SMEs are analysed. Fundamental aspects of strategic management that allow the internationalisation of the company to be framed in the strategic context. Applications to traditional manufacturing sectors and industrial clusters.
Deciding factors of multi-localisation, agglomerations, compatriot and activity clusters. Generation and development of international social capital. Networks and guanxi. Distance and localisation-entry strategy.
Landscape analysis, in accordance with the European Landscape Convention. Identification, study, typologies and enhancement of the landscape. Application of its own evaluation system.
Analysis of spatio-temporal models. To implement geographic information systems for the study of interorganisational relations: configuration, content, container and effect. Positive and negative externalities. Moderating and mediating factors. Knowledge transfer in clusters. Franchised relationships.
Analysis of cultural heritage focusing on the traditional use of water. Reference is made to the elements of irrigation systems, irrigation systems and the resulting landscapes. System for the cataloguing of hydraulic heritage, as well as its evaluation by means of its own method.
