• Castellano
  • Valencià

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Marketing and new technologies

Description

Use of new technologies in the field of marketing (Internet, social media, mobile telephony, interactive TV, etc.).

Keywords

internet, social media, mobile marketing, gasification

Manager UV
  • Kuster Boluda, Ines
  • PDI-Catedratic/a d'Universitat
View details
ines.kuster@uv.es
Research group
Applied Marketing into Consumer Behaviour (MarkAp)

https://www.uv.es/marketing-consumer-behaviour-markap/en/research-group-applied-marketing-consumer-behaviour-markap.html

ines.kuster@uv.es

Frascati classification