Description
Analysis of point-of-sale positioning of tangible products through packaging to stimulate consumption. Key elements in packaging: visual and informative elements (colour, shape, label, images, etc.).
Keywords
Food and cosmetics sectors that need to stimulate consumption through their packaging; textile sector.
Manager UV
- Vila Lopez, Natalia Melania
- PDI-Catedratic/a d'Universitat
Frascati classification
