Description
Studies of persuasive strategies typical of oral political discourse in the Anglo-Saxon and Spanish context, such as metaphor, metonymy, evaluation (Martin & White, 2005) or Transitivity mechanisms (Halliday & Matthiessen, 2004, 2014), or a combination of them, with the aim of convincing the audience and obtaining their votes, and which are therefore used with an ideologising purpose.
Keywords
persuasion, cognitive linguistics, critical discourse analysis, political discourse
Frascati classification
