The Science Park Foundation of the Universitat de València (FPCUV) organises Wednesday, 22th May, at 10am, a new Innotransfer event, the open innovative programme promoted by the fice Science Parks from the Valencian Community with the support of the Valencian Department of Innovation, Industry, Commerce and Tourism of the GVA, under the title ‘Turismo inteligente y transformador: Claves para la recuperación económica desde la innovación abierta’.

The workshop is centred in how technological innovation, culture, international cooperation and scientific knowledge can contribute to the generation of touristic destinies by extreme climatic phenomena, like the DANA, in the Valencian Community. In a transitional context towards more sustainable and resilient models. tourism introduces itself as a key sector in order to activate solutions that connect administrations, entities and citizenship with a regenerative and solidary vision of territorial development.

Technological innovation, intelligent assessment and public-private collaboration present themselves as key to guarantee resilience and sustainability of tourism in Spain, especially in regions such as the Valencian Community, that look to adapt to climatic challenges and maintain their attractive as touristic destiny.

To analyse the opportunities of this market in constant evolution, the new workshop Innotransfer dedicated to intelligent tourism and transformation will take place in the Marie Curie Auditorium from the Science Park of the Universitat de València (PCUV), for which is necessary a registration to go to the event. To assist is mandatory to sign up.

PROGRAMME

• 10:00am - 10:30am

Welcome Coffee

• 10:30am - 10:45am

Institutional opening

• • Rosa María Donator, Vice-Principal for Transference and Innovation from the Universitat de València
  • Francisco Javier Sogorb, General Assistant Director of Avance de la Sociedad Digital y de las Tecnologías Habilitadoras Digitales, GVA
  • Pedro Carrasco, Director of the Science Park of the Universitat de València (PCUV)

• 10:45am - 11:30am

Round table | Tourism with a purpose: culture, impact and solidarity

• • Marisa Vázquez de Ágredos, director of the Heritage of the Universitat de València, representing the European Route of Historic Pharmacies and Medicinal Gardens
  • Rosa María Rodríguez Artola, Full Professor of the University in Marketing and Market Research in the Universitat Jaume I (Castelló).
  • Natalia Castro, Coordinator of the programme Plataforma Viajeros Solidarios, comunidad Turis Visioner TSTT – Colombia
  • Esther Welters, CEO of the company Kalmas, specialized in assesment and environmental sustainability in companies and touristic destinies

• 11:30am - 12:15pm

Round table | Technological solutions and data at the service of regenerative tourism

• • Olivia Estrella, Director of the Instituto Valenciano de Tecnologías Turísticas (Invattur)
  • Fran Vaquer, COO and co-founder of DeepSense
  • Celia Romero, CEO and co-founder of Inteligencia Turística
  • Juan Salvador Benaiges, president of ADESTIC

• 12:15pm - 13:00pm

“Mirada abierta” Space| Connecting sectors for future tourism

• • María José Viñals, Full University Professor of Geography in the Department of Cartographic Engineering, Geodesy and Photogrammetry from the Universitat Politècnica de València, coordinator of the project HBIMSIG-TURISMO
  • Walesska Schlesinger, Full Professor in the Department of Marketing and Market Research de la Universitat de València. She is part of the Institute of International Economics and the Research Group SIV (Innovative Solutions and Sustainable Services)
  • Adrián Ferrandis Martínez, Part-time Professor Doctor in the Department of Geography of the Universitat de València
  • Ana María Mafé, technician in Business and Tourism Activities, from the Asociación Camino del Santo Grial