“It ain’t a drama, it’s just change”: a campaign on Fair Trade that will make you think (and participate)

The Universitat de València holds between 12 and 25 May one of the finalist campaigns of the Justo y Punch interuniversity competition, an initiative aimed at all the students in Spain to design proposals to raise awareness about Fair Trade and responsible consumption.

This campaign focuses on how our consumption decisions can generate a real impact with the clever use of a close and visual language, specially thought to connect with the university world.

Because changing habits is no drama, staying still as if nothing is happening however... really is.

📍Activity: Monday 19 May

In the space between the Faculty of Pharmacy and the Inter-Faculty Classroom Building two participative panels will be installed. You’ll be able to find the “real price” of some of the daily products we consume and write your own thoughts in the mural. T-shirts, coffee, chocolate and other objects will push you to think about their real costs, beyond the price tag.

🎁 Additionally, there’ll be Fair Trade products testing as well as a raffle among the attendees.

Don’t miss it if you want to know more about how to consume in a more fair and responsible manner without giving up what you love.

💬 It ain’t a drama, it’s just change. Become part of the Fair Trade.