Rita Jácome has an International PhD on Business Administration and Management from the Polytechnic University of Valencia (2015) and a Certificate on Fashion Business Management from ISEM Fashion Business School (Madrid). She holds postgraduate studies in Marketing Feature Films at the University of California (UCLA Extension) and a degree in Communication from the University of Navarre. She furthered her studies as a Visiting Scholar at the Hoffman Center for Business Ethics at Bentley University (Massachusetts). Her research interests focus on the field of Organizational Behavior, specifically on the influence of Impression management techniques in building personal reputation, based on trust and leadership, and its impact on corporate reputation.

She has worked in the field of audiovisual production and in publishing as Head of Communications and Marketing and coordinator of expansion in the Levante region area for a national distribution, publishing, and bookshop group. She has taught courses on personal image and communication in organizations at the Valencia Chamber of Commerce’s Business School and Audiovisual Marketing at the School of Communication (University of Navarre).

She is currently a researcher and Executive Director at IECO Institute and at the IECO-UV Chair of Business Ethics. She lectures and teaches professional workshops at associations, schools and universities. She is the co-author of the project “It Personal Branding” developed by COSO Moda and author of the book Asesoría de Imagen: Estilismo en el Vestir, published by the Valencia Chamber of Commerce (2008).