The Doctoral Program in Business Administration announces the public defence of PhD candidate Ana Carolina Martínez Romero thesis, entitled:

“Mejores métodos para la enseñanza en creación de empresas: identificación de oportunidades de negocio”

Will be held online on June 20th, 2024, at 17h, room Ignasi Villalonga Villalba (1st floor Faculty of Economics)

Supervisor:
PhD. Víctor Oltra Comorera

Assessment committee:
Chair: PhD. David Urbano Pulido (Universitat Autònoma de Barcelona)
Secretary: PhD. Anabel Fernández Mesa (Universitat de València)
Member: Dr. Elies Seguí Mas (Universitat Politècnica de València)

Abstract
The thesis explores the interrelationship between prior capabilities (skills, knowledge and personality characteristics) and the identification of business opportunities. Examines two training methods for identifying business opportunities, Creative Problem Solving and Design Thinking, using PLS-SEM. Contradictory findings regarding the relationship between prior capabilities and the identification of business opportunities are clarified and understanding of the impact of training methods is improved. It is found that the Type of Training acts as a moderating variable in the direct relationships between Evaluation and judgment, Network Coordination, Dispositional Optimism, with respect to the Identification of Business Opportunities, contributing to the research that suggests that training can modify cognitive processes and improve the ability to generate more ideas, and their quality with respect to originality and feasibility