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The programme is addressed to students from the Humanities and Social Science areas having completed undergraduate studies or a master’s degree; graduates with the following profiles will find the masters particularly interesting: History of Art, History and Heritage, History, Fine Arts, Audiovisual Communication, Humanities, Philosophy, Languages, Anthropology, Sociology, Information Sciences and Architecture. The same applies to those holding a diploma in Conservation and Restoration, Tourism, and Librarianship and Documentation.

This master's course is also offered to other graduates, especially to freelancers working in the field of culture and art, civil servants working in different public administrations (central, regional or local levels), entrepreneurs from the tourist sector, and employees working in private institutions. All of them must prove their professional experience in this area to the Master’s Academic Commission, and hold a university degree.