Photo | Name and surname | Address | + info | Biography |
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BIGNE ALCAÑIZ, JOSE ENRIQUE Director/a Titulacio Master Oficial |
Facultad de Economía-Dpto Comercialización e Investigación de Mercados. Avda de los Naranjos s/n 46022 Valencia Office: 1F12, Facultat d'Economia (9638) 28318 |
Biography | ||
Enrique Bigné is Professor of Marketing at the University of Valencia since 2001. He previously occupied the same position at the University Jaume I (1996-2001). Education: Ph.D. in Economics and Business Administration, a Bachelor degree in Business Administration, a Degree in Law, and post graduate diplomas in Market Research and in Operations Research. Research interests: advertising, e-WOM, tourism, and neuromarketing. His work has been published in European Journal of Marketing, Psychology & Marketing, Journal of Current Issues and Research in Advertising, International Journal of Advertising, Annals of Tourism Research, Tourism Management, Journal of Business Ethics, and Journal of Services Marketing, among others. Visiting Scholar at the University of Maryland and Berkeley. Editor of European Journal of Management & Business Economics; Revista de Análisis Turistico. Associated Editor of Journal of Global Marketing, Journal of Modelling in Management, and Pasos. Member of the Editorial Board in several journals. He has served as a Head of the Department, Dean of the School of Economics and Vice-chancellor for International Relationships and Communications of the University of Valencia Academic director of the International MBA and Master in Marketing y Comunicacion. |
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PEREZ CABAÑERO, CARMEN Director/a Titulacio Master Oficial Coordinador/a Curs |
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ALDAS MANZANO, JOAQUIN Vicerector/A Vicerector/a-Rectorat de Planificacio, Qualitat i Tecnologies de la Informacio |
Facultat d'Economia Despacho 1P11 Avda. de los Naranjos s/n 46022-Valencia España (9638) 64055 |
Biography | ||
Joaquin Aldás-Manzano (PhD in Business and Economics, Universitat de València, Spain) is Professor of Marketing in the Department of Marketing, Faculty of Economics, Universitat de València, Researcher of Valencia Economics Research Institute (Ivie) and Visiting Research Fellow of the University of Glasgow (Scotland, UK) His research interest is focused on quantitative methods in marketing research and it has been published in the European Journal of Marketing, Journal of Services Marketing, Journal of Interactive Marketing, Journal of Business Ethics, Online Information Review o Tourism Management. He has co-authored with Prof. Ezequiel Uriel the book: Análisis Multivariante Aplicado [Applied Multivariate Data Analysis] (Thomson, 2005) and Análisis Multivariante Aplicado con R [Applied Multivariate Data Analysis with R] (Paraninfo, 2017). |
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FRASQUET DEL TORO, MARTA |
Departamento de Comercialización e Investigación de Mercados (despacho 1.F.04) Facultat d'Economia Av. Tarongers s/n 46022 Valencia |
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IBORRA JUAN, MARIA |
Facultat d'economia. Avda Tarongers s/n 46022 València Despatx 5A4 (9638) 28721 |
Biography | ||
[María Iborra is Associate Professor in Strategic Management at University of València (Spain), from which she holds her PhD. Her research interests are in the areas of strategic management: specifically the role of upper echelons on management and corporate governance of family and SMEs; CSR/CSI, values and culture are also key areas. She has published on these topics in different international journals and books] |
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GONZALEZ-GALLARZA GRANIZO, MARTINA |
Dra. Martina González-Gallarza Granizo martina.gallarza@uv.es Catedrática. Departamento de Comercialización e Investigación de Mercados Universitat de Valencia Avda. de los Naranjos S/N 46022 Valencia Edificio Departamental Oriental Despacho 1F03 Telf. 96 162 53 80 (9616) 25380 |