[Biography, english version]

ACADEMIC & TEACHING EXPERIENCE

Her teaching and research interest has focused on aspects related to diverse fields of marketing, publishing books and articles in leading magazines, both national and international. She teaches in official and own degrees/postgrades, both from the University of Valencia and from other universities, institutions and companies. She is the head of various official and proper postgrade programmes.

PROFESSIONAL & RESEARCH EXPERIENCE

She has acted and acts as a professional consultant for SMEs and multinationals in aspects related to strategic marketing and sales and sales management, highlighting her frequent collaboration with sectors such as healthy food, wine, lighting and textiles, tourism, among others.

She has also been a consultant in public institution, such as the CEACCU (Spanish Confederation of Consumers and Users Associations), the National Higher Education Assessment Council (Portugal) or the ANECA.

She has participated and led several research naational and interational projects and advisory projects for companies.

She has acted as supervisor of diverses MT and thesis in the marketing field.

EXPERTISE & INTEREST AREAS: Strategic Marketing; Marketing & Education; Sectorial Marketing; Communication & Sales Management; Marketing & NT.

José Pla-Barber is a doctor in Economics with an extraordinary doctorate award and European certificate, Full Professor of Management at the University of Valencia and associate researcher at the “John Dunning Center” of the University of Reading (U.K).

In the international arena, he has been vice-chair of the European International Business Academy (2012-2018) and chair of the Academy of International Business Western Europe Chapter (2010-2018). Since 2019 he is a Fellow of the European International Business Academy. Professor Pla-Barber has been a visiting professor at the University of Reading (UK), Norwegian School of Management (Norway), King’s College London (U.K) and ESCE Paris.

At the University of Valencia, he has been Director of the Management Department (2004-2008), director of the doctorate in Management (2008-2012) and director of the Master in Business Strategy (2012-2018).

He has supervised 21 doctoral theses, 6 research projects of the National Science and Technology Plan and numerous applied projects financed by the BBVA Foundation, the Chamber of Commerce, the Ministry of Industry, the Spanish association of home-textiles or the Generalitat Valenciana. His main lines of research are the analysis of the internationalization of the company, the management of the multinational company and the study of international competitiveness of the industry, having published more than 70 articles in prestigious journals such as International Journal of Management Reviews, Global Strategy Journal, Management International Review, International Business Review, Journal of Business Research, International Marketing Review, Scandinavian Journal of Management, Journal of International Marketing, Services Industries Journal, Journal of Economic Geography, or British Journal of Management. His book "International Business Management" is considered a bestseller by Pearson Education publishing house. He has recently published the books "International Business Management" in the McGraw-Hill publishing house and "Caixa Ontinyent: more than words, facts".

His teaching specialty in International Management has led him to give numerous lectures and undergraduate, master and postgraduate courses in a wide range of Spanish and international universities (among others, University of Reading, Glasgow University, Uppsala University, Norwegian School of Management; ESCE Paris, Novancia Paris, Utrech University, University of Havana, UNED, UCR and TEC in Costa Rica, ICESI, University of Antioquia, Universidad del Valle, Universidad del Norte and EAFIT in Colombia, UNAM of Mexico, APEC of Dominican Republic, ORT Uruguay, ADEX Peru, etc.). Currently, Professor Pla-Barber advises different companies in the field of their international strategy and is the Chairman of the Board and the Executive Committee of Caixa Ontinyent.

[Biography, english version]

Natalia Vila Lopez is a Professor of Marketing since 2010 in the Department of Marketing, Faculty of Economics, University of Valencia. She was worked for this department since 1994. Her research interests are marketing strategy, brand positioning, product packaging and international strategies.

She has been recognised with 4 research periods (1997-2002; 2003-2008; 2009-3014 and 2015-2020) endorsed by more than 100 articles (primarily international) and 4 five-year teaching periods (2003-2005-2010-2015-2020) obtained with regular teaching in grade, postgraduate and doctorate. Recognition with the highest score (EXCELLENT) in the DOCENTIA program of the teaching activity for the period 2014-2019.

She has collaborated as an expert for the Ministry of Science and Innovation, Subdelegation for Research Projects (Economics area) (2010 and 2011) and has been collaborating regularly with ANECA (ACREDITA programme) since 2015.

She has provided advice and knowledge transfer to SMEs, corporations and various organisations such as CEACCU (Spanish Confederation of Consumer and User Associations), Asociación Pret a Porter Industrial Comunidad Valenciana (PIV), Antares Iluminación S.A., Intermarché Prodis, Sáez Merino, Buraglia, Ubesol, Maverik, or Kenmark.