Next July 16, 2025, from 4:00 p.m. to 6:00 p.m., the online masterclass "Decoding the cultural industry in the digital age" will take place, organized by NoCode4CULTURE, an incubator that promotes cultural, artistic and creative projects towards the digital world using nocode tools.
The event will have the outstanding participation of Pau Rausell, director of Econcult, who will offer his vision on the transformations of cultural policies and economic models in the context of digitization and nocode tools. The masterclass, which will be held in an interactive format, will address the profound transformations that the cultural industry is experiencing in the context of digitization and the emergence of nocode tools. These tools allow creators, cultural managers and entrepreneurs to develop digital products and services without the need for advanced programming knowledge, opening up new opportunities for innovation and accessibility within the sector.
During the session it will be discussed how nocode is transforming the cultural industry, the new business opportunities for creators and entrepreneurs, the socio-economic impact of culture in the digital age and use cases and trends that will mark the future of the sector will be presented. In addition to Pau Rausell, David Mingorance, XR creator, cultural manager and artistic director of AIDI, will participate as speakers; David Garrido Leal, expert and mentor in artificial intelligence and nocode tools; and Juan Pastor Bustamante, expert consultant in creativity and innovation.
The session will start at 16:00 with the presentation of NoCode4CULTURE, followed by a round table at 16:15 with confirmed participants. At 5:15 p.m., a space for questions and virtual networking will open for all attendees. Registration for the masterclass is free but with limited places, and can be done through the Eventbrite platform. This activity also marks the official launch of the call for the incubation program of NoCode4CULTURE, which will offer for three months free support for cultural projects in their digital transformation process.
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