On 30 March, the Chair of Family Business (CEFUV) promoted by the Valencian Association of Entrepreneurs (AVE), the School of Entrepreneurs (EDEM), the Valencian Institute for the Study of Family Business (IVEFA), the Institute of Family Business (IEF) and the University of Valencia (UV), and sponsored by CaixaBank and Broseta, held the second session "Understanding the family business and its expectations" of the course on Employability and Professional Development in Family Businesses.
This second session was divided into two parts, the first one "The employer's perspective" given by the head of people and internal communication of Grefusa Victoria Casañ from 10:00 to 11:30h; and the second part "Evaluation of employability and proposal of personalised itineraries" given by the lecturer of the Faculty of Psychology Pilar González and Lucia Llinares from 12:00 to 13:30h.
Class 6th April 10:00
Victoria Casañ started the session with a short introduction about herself and what she had been doing. She worked 7 years in Deloitte in the human capital area, she has a degree in psychology and currently she has been working in Grefusa for 8 years as responsible for people and internal communication.
After the short introduction, Victoria wanted to ask the students what they think about Grefusa in order to know the opinion of the students about the company and to answer any question about it, some of them commented that they did not know that it was a family company. Then, working groups were created to answer different questions that Victoria was asking them, with special emphasis on the opinion of the students about family companies and how they imagine working in one of them.
During the session, Victoria wanted to show her experience in Grefusa to show how she feels working in a family business. Victoria said that it generates a greater bond because of the way of communicating and working in the family business where the links are closer. In addition, they talked about the strategic alliances that Grefusa has made, starting European synergies with companies such as Frutorra (Portugal) and Intersnack (Germany). The values of Grefusa were also discussed:
- We are one
- We are close
- We enjoy what we do
- We show our face
- We dare
- We aspire to be the best
- We leave a positive mark
Finally, Victoria spoke about the skills that are taken into account in a job interview, among which the ability to adapt stands out. In addition, she showed a CV to give help on how to make it more attractive, what the selection process is like and how to get through it.
Class 6 April 12:00
The psychology teachers Pilar González and Lucía Llinares started the mentoring session "Evaluation of employability and proposal of personalised itineraries" talking about the strengths of the family business in which they divided them into commitment, communication, speed in decision making, social capital, flexibility, long term visibility, stable culture.
Pilar then spoke about the weaknesses of the family business, highlighting rigidity, emotional conflicts, financing problems, succession, confusion between family/business heritage, leadership and legitimacy.
To end the session, an activity was carried out on a practical case study for the students to work on, about a company in which the groups had to solve 4 questions. The groups presented a power point presentation outlining these questions and offering solutions.
In next week's session, 13th April, we will have the presence of César Pardo (Logopost), and Pilar González, lecturer at the Faculty of Psychology.
