Search result112 results
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Workbook 1/2024: "Keys to brand management in family businesses".
Emilio Llopis Sancho (PhD in Branding, Professor at EDEM Escuela de Empresarios and Partner of GLR Partners)
València , 2024. Recurs electrònicIn a highly competitive business environment, branding becomes a crucial strategic asset for family businesses. These companies, with their rich heritage and values passed down through the generations, find in family branding a powerful tool to communicate their unique identity and differentiate themselves from large corporations. This type of branding not only connects with customers looking for authenticity and quality, but also strengthens the emotional bond with the brand, which is vital for attracting and retaining talent, as well as creating a strong corporate culture. In addition, a well-managed brand can increase market value and ensure long-term economic sustainability.
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The importance of management teams and family ownership in ambidextrousness: surviving a crisis as an SME
Consuelo Dolz, María Iborra and Vicente Safón (Members of the STEER research group (Strategy, Top Executives, ESG and Resiliency) and collaborators of the Family Business Chair (CEFUV).
València , 2024. Recurs electrònicFind out how Small and Medium Enterprises (SMEs) can successfully face and overcome economic crises. Our research highlights the vital role of organisational ambidestry, diverse top management teams and the influence of family ownership in this process. Explore more about our findings and their impact on business survival here.
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EVOLUCIÓN DE LOS NIVELES DE COMPETITIVIDAD EN LAS EMPRESAS DE LA COMUNITAT VALENCIANA (2014-2021).
Carlos Albert (Ivie y Universitat de València) Alejandro Escribá (Ivie y Universitat de València)
(2024). Informes -
PERCEPCIÓN DEL ALUMNADO UNIVERSITARIO SOBRE EL ATRACTIVO DE LAS ALTERNATIVAS LABORALES
Alejandro Escribá-Esteve (Universitat de València & Ivie) Director de la Cátedra de Empresa Familiar de la UV. María Avenza (Universitat de València) Pilar González Navarro (Universitat de València) Lucía I. Llinares Insa (Universitat de València) Esther Sánchez Peinado (Universitat de València) Jorge Villagrasa Guarch (EDEM)
(2023). LlibrePERCEPCIÓN DEL ALUMNADO UNIVERSITARIO SOBRE EL ATRACTIVO DE LAS ALTERNATIVAS LABORALES.
ISBN: 978-84-09-56898-7 -
PROGRAMA: CURSO EMPLEO Y DESARROLLO PROFESIONAL EN LA EMPRESA FAMILIAR (5ª EDICIÓN)
(2023). InformesPROGRAMA DEL CURSO EMPLEO Y DESARROLLO PROFESIONAL EN LA EMPRESA FAMILIAR (5ª EDICIÓN).
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La reacción estratégica ante entornos hostiles: el perfil de las empresas ágiles y altamente competitivas..
(2023). Recurs electrònic(2022) Recurs electrònic
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Global Family Business Report 2023
STEP Project Global Consortium & KPMG Private Enterprise
(2023). Informes -
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Workbook 9/2022: Sustainable governance of the family business.
Begoña Pastor (Ángela Impact Economy)
Valencia , 2022. Recurs electrònicThrough this workbook we will analyze the main keys to sustainable governance that will allow family businesses to navigate their decision-making, taking into account the new sustainability variables, without losing competitiveness, profitability and strengthening their values. We will analyze the economic context and the role of sustainability in the coming years, the link between sustainability and the legacy of the family business, and how to introduce a sustainable perspective into strategy and decision-making.
