On February 23 we visited with the students of the specialty of Commercial Distribution of the master the company Bodegas Arráez in Font de la Figuera. We were welcomed by the manager of the winery Toni Arráez, and two other managers. They showed us the facilities and explained the winery's strategy, in particular the different marketing channels they use. They gave us a tasting of their best known wine "Mala Vida" and a succulent appetizer of cheeses and sausages from the area.