University of Valencia logo Logo Master's Degree in Marketing and Market Research Logo del portal

Degree number of credits: 60

Compulsory credits: 34

Elective credits: 20

Final project: 6

Degree code: 2114

Years: 1

Teaching type: face-to-face

Knowledge branch: Social and legal science

Master degree website:

Places available for new students: 80

Minimum number of enrolment credits per student: 36

Price per credit
[2022-2023 academic year]:
35,34 €

Management Centre: Faculty of Economics

Languages used in class: Spanish

Participating universities: University of Valencia and Jaume I University

Academic coordinating commission Antonio Carlos Cuenca Ballester (Director)
Cristina Aragonés Jericó
Pedro Canales Ronda
Beatriz Moliner Velázquez
Isabel Sánchez García
Marta Ordiz Bernardo (PAS)

Academic, scientific or professional interest: This programme offers advanced education in academic and research terms in the area of marketing. It is intended to respond to the growing demand for marketing professionals and to the need to train them by means of specialised and up-to-date studies for professional practice. The masters course offers a programme focused on market research and techniques in relation with advertising, consultancy, business distribution, sales in private and public organisations, etc. in different business sectors and regardless of their geographic location. It is targeted at future managers of sales, image and marketing campaigns or at those responsible for analyses in this area.

PhD programme linked to this Master’s programme: Marketing

Pre-enrolment information

Academic information: