BASIC COMPETENCES | |
Code | Competence |
CB6 | To have and understand the knowledge that provides a basis or opportunity to be original in the development and/or application of ideas in a research context. |
CB7 | To know how to apply the acquired knowledge and also to apply their ability to solve problems in a new or broader unfamiliar contexts (or multidisciplinary) related to their field of study. |
CB8 | To be able to integrate their knowledge and to face the complexity of making judgements based on information that being incomplete or limited will include reflexions about social and ethical responsibilities, related to the application of their knowledge and judgments. |
CB9 | To learn how to transmit their conclusions (and the knowledge and the reasons that supported it) to specialised or non-specialised audiences in a clear and unambiguous manner. |
CB10 | To possess the learning skills which allow them to continue studying independently and self-directed. |
GENERAL COMPETENCES | |
Code | Competence |
CG1 | To be able to search, to organise, to analyse and to synthesise the information, and select this one that is relevant for decision making. |
CG2 | To know how to work in a team effectively and efficiently. |
CG3 | The students must be able to make decisions either individually or collectively in their professional and/or research work. |
CG4 | To have a proactive attitude against potential changes that could occur in their professional and/or research work. |
CG5 | To be able to integrate new technologies in their professional and/or research work. |
CG6 | To know how to write and prepare presentations for defending and present it later. |
CG7 | To be able to analyse critically both their work and the other students’ work. |
SPECIFIC COMPETENCES |
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Code | Competence |
CE1 | To know the marketing mix tools and be able to use them appropriately in different contexts. |
CE2 | To be able to establish the processes for collecting information and the type of data needed to carry out the marketing plan. |
CE3 | To understand the processes and protocols for capturing information that is needed for observing and analysing correctly consumer behaviour. |
CE4 | To learn negotiation and public speaking techniques, among other aspects. |
CE5 | To be able to improve the interaction with others (team, customers, suppliers, etc.) |
CE6 | To be able to organise and plan the activities of a marketing department in the business field. |
CE7 | To learn how to present to an audience the objectives of the marketing plan and answer the criticism of others, through argued reasons and defend it with rigor and tolerance. |
CE8 | To select and develop market analysis tools. |
CE9 | To choose the appropriate market research technique for the problem raised. |
CE10 | To design marketing strategies. |
CE11 | To be able to make decisions, to develop actions and solve marketing problems. |
CE12 | To design control mechanisms about marketing and commercial research decisions and to implement any corrective measures. |
CE13 | To make a proper segmentation and selection of the target audience. |
CE14 | To be able to define the positioning strategy. |
CE15 | To design and implement a plan for market research. |
CE16 | To desing a marketing plan. |
CE17 | To implement a marketing plan. |
CE18 | To write documents and reports on marketing and market research. |
CE19 | To present documents and reports on marketing and market research. |
CE20 | To know how to perform the specific tasks of their profession, both in private and public organisations. |