SPECIFIC COMPETENCES
|
| Code |
Competence |
| CE1 |
To know the marketing mix tools and be able to use them appropriately in different contexts. |
| CE2 |
To be able to establish the processes for collecting information and the type of data needed to carry out the marketing plan. |
| CE3 |
To understand the processes and protocols for capturing information that is needed for observing and analysing correctly consumer behaviour. |
| CE4 |
To learn negotiation and public speaking techniques, among other aspects. |
| CE5 |
To be able to improve the interaction with others (team, customers, suppliers, etc.) |
| CE6 |
To be able to organise and plan the activities of a marketing department in the business field. |
| CE7 |
To learn how to present to an audience the objectives of the marketing plan and answer the criticism of others, through argued reasons and defend it with rigor and tolerance. |
| CE8 |
To select and develop market analysis tools. |
| CE9 |
To choose the appropriate market research technique for the problem raised. |
| CE10 |
To design marketing strategies. |
| CE11 |
To be able to make decisions, to develop actions and solve marketing problems. |
| CE12 |
To design control mechanisms about marketing and commercial research decisions and to implement any corrective measures. |
| CE13 |
To make a proper segmentation and selection of the target audience. |
| CE14 |
To be able to define the positioning strategy. |
| CE15 |
To design and implement a plan for market research. |
| CE16 |
To desing a marketing plan. |
| CE17 |
To implement a marketing plan. |
| CE18 |
To write documents and reports on marketing and market research. |
| CE19 |
To present documents and reports on marketing and market research. |
| CE20 |
To know how to perform the specific tasks of their profession, both in private and public organisations. |
