The University of Valencia, through the Vice Principal of Participation and Territorial Projection, and the Provincial Council of Valencia, Valencia Tourism Provincial Patronage Terra Mar, in collaboration with the city of Cullera, held on Wednesday the first edition of the conference "Territorial Development and coastal tourism.The future after the crisis'.
Coastal Valencian municipalities and associations have gathered in Cullera, in order to inform, explain and discuss the guidelines that define and influence the coastal tourism and future.
Despite an economic climate conducive little, marked by a national recession environment, coastal tourism remains one of the main economic engines of the Valencian Community. The objective of this seminar, organized by the University of Valencia and the Valencia Tourism Provincial Patronage Terra Mar, was to reflect, enhance and properly manage the Valencian coast tourist possibilities.
The city of Cullera (Ribera Baixa) hosted this dialogue forum attended by mayors and councilors from tourism, local development, culture or environment, ie the decision makers of the local authorities (municipalities and associations) Located on the fringe Valencian coast and environment, who analyzed, with specialists in this area of the University, which are the guidelines that define and influence the coastal tourism.
Territorial development and coastal tourism
Jorge Hermosilla, rector of Participation and Territorial Projection, and Ernesto Martinez Sanjuan, deputy and mayor of Cullera Tourism, inaugurated the day yesterday, May 15, at 9:30 pm in the Hotel Santamarta Cullera.
Jorge Hermosilla highlighted the presence of the University in the area: "Our intention is to be next to the municipalities, contribute to local development and help in this time of economic crisis, people have a positive attitude."The vice president also praised the work of the speakers: "are the best in their field," he said.
After the inauguration, Maria Dolores Pitarch, Professor in the Department of Geography at the University of Valencia, opened the session with his analysis papers "Tourism of coastline in the Valencia region.A diagnosis from the territory. " The teacher Pitarch explained that Valencia has two models of coastal tourism, continued (characteristic of the area of Gandia and Benidorm) and discontinuous (own area of Torrevieja Alicante).Additionally, he said that overcoming the tourism crisis passes to conceive tourism as an experience where the characteristics of the target, transversality and collaboration act between local areas and local agents.
Then Joaquín Alegre Vidal, professor of the Department of Management, gave a lecture on "The quality, the objective of tourism (coast)". Alegre Vidal said: "as a tourist destination is an ecosystem that depends on many factors," he also said that the tourist experience largely determines the quality perceived by the customer.
This was followed by a panel discussion on "Guidelines for a sustainable and profitable tourism in the Valencian coast." Amparo Cervera, professor of the Department of Management, moderated this roundtable, attended by: Joaquin Aldas, Professor in the Department of Marketing and Market Research and specialist in consumer behavior; Oto Luque, U.S. professor of Department of Social Psychology in Tourism and Social Relations, and Aurora Peter, Professor of Applied Economics and Strategy specialist Tourism and Leisure.
Professor Amparo Cervera stressed that tourists consume experiences: "we try to make the customer satisfied throughout the process of the experience: the tourist inspire, help in planning, buying, reservation, travel ... and encourage them to share their experience, we do viral marketing, "said Cervera. Joaquin Aldas defended a positive attitude to the crisis, as it creates opportunities.Luque Oto insisted among other issues, trust between actors: managers, professionals and users. Aurora Peter spoke of how the tourism industry is reinventing itself, imagination and supranational dimensions.
Finally, Ernesto Sanjuan Martinez, mayor of Cullera, and Jorge Hermosilla Pla, Vice Chancellor for Engagement and Territorial Projection, closed the day.The Deputy Provincial Tourism said: "At this time of crisis we must give prominence to tourism as it is still a great engine that allows many people to have a livelihood."
The Vice Chancellor thanked Jorge Hermosilla assistance to more than 70 people present at the conference and highlighted the presence of councils: "Today we have political representatives of municipalities of Gandia, Cofrentes, Oliva, Sagunto, Xeresa, Aras de los Olmos, Benavites , El Puig, Swedish, Faura, Corbera, Carcaixent, Paiporta, Villanueva de Castellón, Canet, XERACO ... also Commonwealth of Valldigna ... I want to thank everyone for their presence and emplazarles to continue on this path, and municipalities University together for the development for the future after the crisis. "
In the afternoon, Enrique Gandia, Cullera municipal archaeologist and professor of the Master in Cultural Heritage University, explained the peculiarities of Cullera Castle on a guided tour that went from the Hotel Santamarta.The aim was that attendees could observe, firsthand, the cultural tourism offer represents the Castle, a spectacular landmark located on the coast of Valencia.
Last update: 16 de may de 2013 12:57.
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