Econcult, a research group at the University of Valencia, will participate in the Interactive Workshop “AI for Human-centric Creativity: Defining Levels of Human Contribution in Content Generation, powered by AI SECRETT project”, scheduled for Saturday, March 28, 2026, from 11:00 to 12:00, at the Museum of National Resistance, as part of Innovent Forum 2026, taking place on March 27–28 in Larissa (Greece) with free admission.

The session will be moderated by Cleo Sgouropoulou, Professor at the Department of Informatics and Computer Engineering, University of West Attica, Founder of the UNIWA AI Innovation Hub, and Member of the UNIWA and GRNET Boards of Directors. The workshop is part of the Innovent forum and focuses on reflecting on levels of human contribution in AI-driven content generation within the framework of the AI SECRETT project.

Speakers include Pau Rausell Köster, Director of Econcult at the University of Valencia, and Francesco Molinari, project manager of AI-SECRETT on behalf of the University of Valencia. Their participation is part of the forum’s international programme, which presents invited profiles under the theme “Meet the speakers of Innovent Forum 2026”.

The programme also features Chris Clavel, CEO of Baccana Group and International Business Development Advisor; Jason Pridmore, Professor of Human Centric AI and Society at the Department of Media and Communication, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam; and Tasos Vasileiadis, CEO and Founder of the Institute of Entrepreneurship Development and JOIST Innovation Park.

Innovent Forum 2026 is organized by the Municipality of Larissa, JOIST Innovation Park and the University of Thessaly, with the participation of other institutional actors linked to the innovation and digital culture ecosystem. The event invites open participation from audiences interested in creativity, technology and innovation.