1st edition of university certificate in digital transformation for businesses and cultural professionals taught by the research group ECONCULT.
8 ECTS credits
Starts from 2022
Objective of the course
- Contextualise, through the analysis of its structure, the impact that the progressive digital transformation of our societies may have on the Spanish cultural sector.
- To learn about our business models in the cultural sector based on digitalisation.
- To learn about the main trends and enablers of digital transformation in the cultural sector.
- To reflect on the implications, risks and opportunities of digital transformation through the analysis of practices in the sector.
- Understand audience building and customer experience as critical strategic processes for cultural companies.
- Develop your own action plan as a guide for digital transformation
Dates:
From 11/01/2002
At 26/02/2022 Thursday and Friday form 16.00 at 21.00 y Saturdays (online) from 9.00 at 14.00 horas
Location:
Semi-presential. Fundación Universidad-Empresa
