GIUV2024-606
- To determine how feelings of insecurity affect purchasing decisions and brand loyalty.
- Evaluate the economic impact of the perception of insecurity in different business sectors.
- Analyze the economic and strategic impact of cyber threats on businesses.
- Studying how cyber vulnerabilities in the supply chain affect global trade and the economy.
- Identify the main cyber threats and their potential impacts on different sectors.
- Impact of the perception of insecurity on consumer behavior..This line of research analyzes how fear of insecurity affects consumer purchasing decisions and preferences, exploring factors such as shopping location choices, spending, and brand loyalty.
- Safety and security in urban environments: case studies and effective strategies..This line of research focuses on analyzing success stories and strategies to improve security in cities and businesses, studying policies, technologies, and community practices.
- Analysis of public-private cooperation in security crisis management..Explore how collaboration between public and private entities optimizes security crisis management, evaluating the strategies, benefits, and challenges of this cooperation.
- Development of business strategies in an environment of cyber threats..This line of research analyzes how companies can develop effective strategies to confront and mitigate cyber threats, focusing on prevention, response, and adaptation.
- Cybersecurity in the supply chain and its impact on the global economy..This line of research investigates the impact of cybersecurity on supply chains and its effect on the global economy, focusing on risks, solutions, and protection policies.
| Name | Nature of participation | Entity | Description |
|---|---|---|---|
| VIRGILIO PEREZ GIMENEZ | Director | Universitat de València | |
| Research team | |||
| CRISTINA AYBAR ARIAS | Member | Universitat de València | |
| JOSE MANUEL PAVIA MIRALLES | Collaborator | Universitat de València | |
| PRISCILA ESPINOSA ADAMEZ | Collaborator | Universitat de València | |
| JOSEP LLEDO BENITO | Collaborator | Universitat de València | |
| IGNACIO MONTALVA CANDEL | Collaborator | Universitat de València | |
| SANTIAGO GONZÁLEZ GONZÁLEZ | Collaborator | DIRECCION GENERAL DE LA POLICIA NACIONAL DE ESPAÑA | Unit manager |
| ADELL ANDRÉS PÉREZ | Collaborator | OPEN LINE VALENCIA S.L. | Consultor |
| IRENE BOSCH FRIGOLA | Collaborator | Universitat de València | |
- Research and experimental development in the social sciencies and humanities
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- Applied Economics
- CONSUMER BEHAVIOUR
- DATA PROTECTION
- CYBERSECURITY
- ECONOMIC IMPACT
- DIGITAL ECONOMY
- PERCEPTION OF INSECURITY
- SAFE URBAN DESIGN
- SECURITY STRATEGIES
- CRIME PREVENTION
- URBAN SECURITY
- DIGITAL RISK MANAGEMENT
- BUSINESS RESILIENCE
- INFORMATION SECURITY
- DIGITAL RISKS
