Grups d'Investigació

GIUV2024-606

https://www.uv.es/ecoapli

• Determinar cómo la sensación de inseguridad afecta las decisiones de compra y la lealtad a las marcas.
• Evaluar el impacto económico de la percepción de inseguridad en diferentes sectores comerciales.
• Analizar el impacto económico y estratégico de las amenazas cibernéticas en las empresas.
• Estudiar cómo las vulnerabilidades cibernéticas en la cadena de suministro afectan el comercio y la economía mundial.
• Identificar las principales amenazas cibernéticas y sus posibles impactos en distintos sectores.

• Impact of the perception of insecurity on consumer behavior..This line of research analyzes how fear of insecurity affects consumer purchasing decisions and preferences, exploring factors such as shopping location choices, spending, and brand loyalty.
• Safety and security in urban environments: case studies and effective strategies..This line of research focuses on analyzing success stories and strategies to improve security in cities and businesses, studying policies, technologies, and community practices.
• Analysis of public-private cooperation in security crisis management..Explore how collaboration between public and private entities optimizes security crisis management, evaluating the strategies, benefits, and challenges of this cooperation.
• Development of business strategies in an environment of cyber threats..This line of research analyzes how companies can develop effective strategies to confront and mitigate cyber threats, focusing on prevention, response, and adaptation.
• Cybersecurity in the supply chain and its impact on the global economy..This line of research investigates the impact of cybersecurity on supply chains and its effect on the global economy, focusing on risks, solutions, and protection policies.

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