Actividades del grupo

• Research and training

Líneas de investigación

• Digital Communications
• Neuromarketing
• Virtual Reality

Contratos y proyectos

• Rhumbo. Modelling and predicting human-decision making using measures of subconscious brain processes through mixed reality interfaces and biometric signals-RHUMBO. European Marie Curie grant 813234. Innovative Training Networks. Research lines: (i) Consumer Brand Choice Behavior in virtual commerce (CBCB); (ii) Information Processing of Advertising Stimuli (IPAS).
• Re_Brand. Mixed REality and BRAiN Decision. Generalitat Valenciana Prometeo. Research lines: (I) Build your home; (ii) Hotel Choice; (iii) Human senses in future brands
• DIGI_BRAND_CHOICE. Experimental and neuroscientific analysis in services. Ministerio de Ciencia e Innovación. Research lines: (i) Influence of digital communications on emotions, image, intent to visit and engagement; (ii) How the type of environment influences the digital image, intent to visit and engagement; (iii) Identifying the determinants of choosing accommodation services; (iv) Detecting consumer emotions in their information search process.

Publicaciones

• Bigne, E., Ruiz, C., Cuenca, A., Perez-Cabañero, C., Garcia, A. (2021).What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations. Journal of Destination Marketing & Management 20 (June)
• Ausin-Azofra, J.M, Bigne, E., Ruiz, C., Marin-Morales, J.  Guixeres, J., & Alcañiz, M. (2021). Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach. Frontiers in Psychology 12, 612717.
• Bigne, E.; Simonetti, A.; Ruiz, C. & Kakaria, S. (2021). How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach. Journal of Business Research 123(February),  279-288.
• Wedel, M., Bigné, E., & Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing 37(3), 443-465.
• Bigne, E., Fuentes-Medina, L & Morini-Marrero, S. (2020) Memorable tourist experiences versus ordinary tourist experiences analyzed through user-generated content. Journal of Hospitality and Tourism Management 45, 309-318.
• Ruiz, C.; Bigné, E. & Currás-Perez, R. (2020). The effect of emotions, eWOM quality, and online review sequence on consumer intention to follow advice obtained from digital services. Journal of Service Management 31(3), 465-487 
• Andreu, L.; Amaro, S.; Bigne, E. & Palomo, J. (2020). Airbnb Research: An Analysis in Tourism and Hospitality Journals. International Journal of Culture, Tourism, and Hospitality Research 14(1), 2-20
• Bigne, E.; Zanfardini, M.; & Andreu, L. (2020) How online reviews of destination responsibility influence tourists’ evaluations: an exploratory study of mountain tourism. Journal of Sustainable Tourism, 28(5), 686–704.
• Bigne, E.; Chatzipanagiotou, K. & Ruiz, C. (2020). Pictorial content, sequence of conflicting online reviews and consumer decision-making: The Stimulus-Organism-Response Model revisited​. Journal of Business Research 115, 403-416.
• Bigne, E.; William, E.; & Soria-Olivas, E. (2020). Similarity and Consistency in Hotel Online Ratings across Platforms. Journal of Travel Research, 59(4), 742-758.
• Bigne, E.; Andreu, L.; Perez, C., & Ruiz, C. (2020). Brand love is all around: loyalty behavior, active and passive social media users. Current Issues in Tourism, 1-18.
• Alcañiz, M.; Guixeres, J.; & Bigne, E. (2019). Virtual reality in marketing: a framework, review and research agenda. Frontiers in Psychology 10, 1530.
• Martínez-Navarro, J.; Bigné, E.; Guixeres, J.; Alcañiz, M., & Torrecilla, C. (2019). The influence of virtual reality in e-commerce. Journal of Business Research 100, 475-482.
• Bigne, E.; Ruiz, C. & Currás-Perez, R. (2019). Destination appeal through digitalized comments. Journal of Business Research 101, 447-453.
• Bigne, E.; Oltra, E. & Andreu, L. (2019). Harnessing stakeholder input on Twitter: A case study of short breaks in Spanish tourist cities. Tourism Management 71 (April), 490-505.
• Sanz-Blas, S., Bigné, E., & Buzova, D. (2019). Facebook brand community bonding: The direct and moderating effect of value creation behavior. Electronic Commerce Research and Applications, 35 (May-June), 100850.
• Viglia, G.; Pera, R. & Bigné, E. (2018). The determinants of stakeholder engagement in digital platforms. Journal of Business Research 89, 404-410.
• Guixeres-Provinciale, J.; Bigné, E.; Colomer Granero, A.; Fuentes Hurtado, F.J.; Naranjo-Ornedo, V.; Ausin, J.M.; Alcañiz, M. (2017). Neuroscience-based metrics predict recall, liking and viewing rates in online advertising. Frontiers in Psychology, section Quantitative Psychology & Measurement. (Q1 in Psychology)
• Martínez-Navarro, J., & Bigné, E. (2017). The value of marketer-generated content on social network sites: media antecedents and behavioral responses. Journal of Electronic Commerce Research 18(1), 52-72. (Q3 Business)
• Alcañiz, M. Bigné, E. & Guixeres, J. (2017). Neuromarketing: midiendo en realidad y en realidad mixta. Investigación y Marketing, 134, 5-9
• Rivera, J. J., Bigne, E., & Curras-Perez, R. (2016). Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand. Spanish Journal of Marketing-ESIC, 20(2), 104-114.

Tesis doctorales

• Ausín, José Manuel (expected 2021). The effectiveness of execution formats of advertising through neuroscientific tools. 
• Maturana, Patricio (2021). Influencia de los rasgos de personalidad y estilos de vida en el valor percibido por usuarios de tiendas situadas en plataformas de realidad virtual. Sobresaliente Cum Laude
• Cimadevilla, Elsa (2020). Emociones y personalidad en la adopción de eWOM. Análisis consciente e inconsciente. Sobresaliente Cum Laude
• Torrecilla, Carmen (2019). Evaluación a través de la Neurociencia de la elección de marca en el punto de venta. Un análisis integrado del seguimiento ocular, el recorrido espacial y la realidad virtual. Co-supervised with Jaime Guixeres. Sobresaliente Cum Laude.
• Martínez Navarro, Jesús (2017). Publicidad generada por el consumidor patrocinada: un análisis del fenómeno, el consumidor creativo y las respuestas de la audiencia. Sobresaliente Cum Laude.UOC.
• Zanfardini, Marina (2017). eWOM sobre responsabilidad social corporativa: su efecto sobre la utilidad percibida, la influencia percibida y la equidad de la marca de los destinos turísticos. Co-supervised with Luisa Andreu. Universidad Nacional del Comahue, Argentina. Sobresaliente Cum Laude.

Ongoing:

• Alberto Badenes (2022): CSR and decision-making in digital settings
• Shobhit Kakaria (2022). Consumer brand choice in virtual reality
• Aline Simonetti (2022). Information processing of advertising stimuli in virtual reality.
• Angel del Castillo (2022). Scent in brand decision making
• Sara Lopez (2023). Virtual reality for promoting hotel bookings