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Aim: Advanced knowledge in digital marketing and communications with a special focus in tourism

Research Lines and key areas:

  • Marketing communications. Advertising, Social Media, Customer Journey, Multi devices, Multiple touch points
  • User generated content: Online reviews, Social media, Blogs, Data and text mining, Sentiment analysis with machine learning techniques.
  • Advanced research with neuroscientific tools. Eye tracking, Face reader, EEG, and GSR for analyzing unconscious responses and emotions.
  • Virtual reality in marketing:  Customer experience, Augmented reality, Virtual reality, and Mixed reality.