Aim: Advanced knowledge in digital marketing and communications with a special focus in tourism
Research Lines and key areas:
- Marketing communications. Advertising, Social Media, Customer Journey, Multi devices, Multiple touch points
- User generated content: Online reviews, Social media, Blogs, Data and text mining, Sentiment analysis with machine learning techniques.
- Advanced research with neuroscientific tools. Eye tracking, Face reader, EEG, and GSR for analyzing unconscious responses and emotions.
- Virtual reality in marketing: Customer experience, Augmented reality, Virtual reality, and Mixed reality.
Website: https://www.neuromarketinguv.com/